Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Dookki performance in the Vietnam and how they change over time
See what factors influence Dookki performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
An analysis of Dookki' competitors in the Vietnam
An analysis of Dookki' competitors in the Vietnam
Search among the top 10,053 café & restaurant brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Dookki is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance reveals brand strength and customer preference, crucial for assessing competitive position and growth opportunities.
Dookki is a leading brand in Vietnam's Cafe & Restaurants industry, with a market performance percentile of 99. This indicates a strong market presence. Performance peers include Mì Cay Sasin, Phuc Long and Mì cay Yagami.
Customer satisfaction reflects loyalty and impacts brand reputation, driving repeat business and positive word-of-mouth, essential for sustainable growth.
Dookki's overall customer satisfaction is 58%, a 9.1 percentage point decrease year-over-year. Satisfaction varies by region, with Bến Tre Province showing 93% and Gia Lai Province at 76%, while Lâm Đồng and Đồng Tháp Provinces show significant decreases.
Average check measures customer spending per visit, influencing revenue and profitability, vital for pricing strategies and operational efficiency.
Dookki's overall average check is 193.7K VND, a slight decrease of 0.5% year-over-year. Khánh Hòa Province has the highest average check at 224.3K VND, while Bến Tre Province shows the lowest at 131.9K VND.
Outlet count indicates brand reach and expansion, impacting market share and accessibility, key for growth and competitive advantage.
Dookki has multiple outlets across Vietnam, with several provinces including Gia Lai, Lâm Đồng, Đồng Tháp, and Khánh Hòa having 2 outlets each. Other provinces have one outlet each, showing a widespread but not uniform presence.
Understanding top competitors, reveals direct rivals and key brand choices among your customer base and therefore brand positioning.
Dookki's customers also frequently visit Jollibee (6.73%), KFC (4.49%), Lotteria (3.69%), Highlands Coffee (2.88%), and Pizza 4P's (2.72%). These brands represent Dookki's main competitors in Vietnam.
Traffic workload by hour shows peak times, informing staffing, marketing, and optimizing customer experience during high-demand periods.
Dookki experiences peak traffic workload between 10:00 and 21:00, with the highest workload around 19:00. Traffic is significantly lower during off-peak hours, particularly between midnight and 9:00.
Consumer segments help tailor marketing, optimize products, and improve engagement by identifying key audience characteristics and preferences.
Dookki's customer base shows women (105 affinity) and Gen Z (174 affinity) are overrepresented. Men (97 affinity), Gen X (72 affinity), and Gen Y (62 affinity) are underrepresented compared to the average consumer.