Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence KFC performance in the Vietnam and how they change over time
See what factors influence KFC performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of KFC' competitors in the Vietnam
An analysis of KFC' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Vietnam has a leading Market Performance, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a very strong market presence. Performance peers include: Pizza Hut, Pizza 4P's, Lotteria, Jollibee, Vua Chả Cá, Highlands Coffee.
CSAT reflects customer happiness. Tracking this KPI helps improve service, loyalty, and positive brand image, crucial for long-term success.
KFC in Vietnam has high customer satisfaction, with an overall CSAT of 90%, up 22.4 percentage points year-over-year. Bến Tre Province shows the highest CSAT at 99%. Customer satisfaction has been rising steadily in 2025, showing continuous improvement.
Average Check shows how much customers spend per visit. Monitoring this KPI can optimize pricing and sales strategies for revenue growth.
The average check for KFC in Vietnam is 156.7K VND, a decrease of 18.2% year-over-year. Bến Tre Province has the highest average check at 391.5K VND. The average check saw a notable drop in June 2025.
Outlet count indicates brand reach. Tracking this KPI informs expansion strategies and market penetration efforts for business growth.
KFC's outlet distribution across Vietnam shows Khánh Hòa and Tây Ninh Provinces each have 6 outlets, the highest among the listed provinces. An Giang Province has 5 outlets, while Huế, Phú Thọ, Đắk Lắk, Lâm Đồng, Hưng Yên, Bắc Ninh and Thanh Hóa Provinces each have 4 outlets.
Competitor analysis identifies market rivals. This KPI aids in strategic planning, competitive positioning, and gaining market share.
KFC's top competitors in Vietnam, based on cross-visitation, are Jollibee (7.43%), Lotteria (5.33%), Highlands Coffee (4.28%), Pizza Hut (4.07%), and Pizza 4P's (2.37%). This data shows which brands share KFC's customer base.
Traffic workload identifies peak hours. This KPI optimizes staffing and resource allocation for efficient operations and customer satisfaction.
KFC in Vietnam experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest traffic around 6:00 PM to 7:00 PM (66.13% to 66.66%). Traffic is minimal during the early morning hours.
Consumer insights enable targeted marketing. Analyzing gender and generation helps customize campaigns for better engagement and ROI.
KFC in Vietnam sees higher engagement from women (96%) and Men (103%) . Gen Z shows over-representation (126%), suggesting strong affinity, while Gen X is under-indexed (54%), indicating lower representation.