Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Vietnam and how they change over time
See what factors influence KFC performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Vietnam
An analysis of KFC' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Vietnam is at the 91st percentile, indicating a leading position. This means KFC captures a significant share of customer visits compared to its peers. Performance peers include Mì Cay Sasin, Haidilao, Lotteria, Pizza Hut, Pizza 4P's, and Jollibee.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for KFC in Vietnam, based on cross-visitation, are Jollibee (6.23%), Highlands Coffee (4.69%), Lotteria (4.66%), Pizza Hut (3.01%), and Dookki (2.58%). This indicates customers who visit KFC also frequent these establishments.
Traffic workload by hour reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
KFC in Vietnam experiences peak traffic between 10 AM and 9 PM, with the highest workload around 7 PM (68.03%) and 8 PM (69.21%). Traffic is minimal during early morning hours.
Understanding consumer segments enables targeted marketing, tailoring products and messages to specific demographics for better engagement.
KFC's consumer base in Vietnam shows a high affinity towards women (97) and men (102). Among generations, Gen Z is overrepresented (121), while Gen X (72) and Gen Y (88) are underrepresented, indicating varying levels of engagement across age groups.