Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Vietnam
An analysis of KFC' competitors in the Vietnam
See what factors influence KFC performance in the Vietnam and how they change over time
See what factors influence KFC performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC in Vietnam holds a leading market performance at the 93rd percentile. This indicates a strong competitive position, with KFC capturing a significant share of customer traffic compared to its peers. Performance peers in the same range include Lotteria and Pizza Hut.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
KFC in Vietnam boasts a high overall customer satisfaction at 91%, a 2.1 percentage point increase year-over-year. Quảng Ngãi Province shows the highest CSAT at 100%. This indicates strong positive customer experiences, potentially driving repeat business and positive word-of-mouth.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization.
The average check for KFC in Vietnam is 181.1K VND, up 11.4% year-over-year. Vĩnh Long Province has the highest average check at 484K VND. This suggests customers are spending more per visit, potentially due to menu changes or increased order sizes.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
Tây Ninh and Khánh Hòa Provinces lead with 6 KFC outlets each. This distribution reflects KFC's strategic presence across Vietnam, ensuring accessibility for a broad customer base. More outlets can lead to higher brand awareness and sales.
Understanding competitors' cross-visitation helps refine marketing strategies and identify potential partnership opportunities.
Jollibee is the top competitor with a cross-visitation rate of 7.20%, meaning that 7.20% of KFC customers also visit Jollibee. Lotteria follows at 5.46%. This data highlights key competitors for KFC in Vietnam, informing competitive strategies.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
KFC in Vietnam experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (68.51). Minimal traffic occurs between 0:00 and 6:00. This data enables KFC to optimize staffing and resource allocation to meet customer demand effectively.
Consumer segment analysis enables targeted marketing, tailoring messaging and offers to specific demographic groups.
Women are overrepresented among KFC's consumers (97 affinity index), while men are also overrepresented (102 affinity index). Gen Z shows high affinity (120), while Gen X is underrepresented (51). This suggests targeted marketing towards these groups could be effective.