Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Highlands Coffee performance in the Vietnam and how they change over time
See what factors influence Highlands Coffee performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Highlands Coffee' competitors in the Vietnam
An analysis of Highlands Coffee' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Highlands Coffee, with a Market Performance percentile of 99, is a leading brand in Vietnam's Cafe & Restaurants industry. This high percentile indicates a strong market presence and significant customer preference compared to competitors. Performance peers such as MẸT Vietnamese restaurant, Vua Chả Cá, Haidilao Huoguo, Lotteria, Starbucks and Pizza Hut share a similar leading position.
Customer satisfaction (CSAT) is crucial because it shows customer loyalty, affects brand reputation, and drives business growth through repeat purchases.
Highlands Coffee's overall customer satisfaction is 61%, a decrease of 2.1 percentage points year-over-year. An Giang Province shows the highest CSAT at 77% with 4.9 percentage points growth. Customer satisfaction decreased between April and June of 2025.
Average check (Avg Check) indicates customer spending per visit, reflecting menu pricing strategies and customer purchasing behavior.
Highlands Coffee's overall average check is 80.4K VND, a 1.2% increase year-over-year. Khánh Hòa Province has the highest average check at 128.7K VND. The average check value decreased between May and June of 2025.
Number of outlets signifies brand reach and accessibility, crucial for market penetration and serving a wide customer base.
Highlands Coffee's number of outlets varies by province. Khánh Hòa Province has the most outlets at 24. Provinces such as Huế and Bắc Ninh Province also host a significant number of outlets at 15 and 11 respectively.
Competitor analysis identifies key rivals, informing strategies for differentiation and gaining a competitive edge in the market.
The top competitors for Highlands Coffee, based on customer cross-visitation, are Phuc Long (4.66%), Katinat (4.45%), Starbucks (4.02%), Jollibee (3.85%), and Pizza 4P's (3.81%). This indicates a shared customer base with these brands.
Understanding peak traffic hours enables efficient staffing and resource allocation to maximize customer service and sales.
Highlands Coffee experiences peak traffic workload between 7 AM and 11 PM, with the highest activity around 9 AM. Traffic is significantly lower during the early morning hours, indicating reduced operational needs.
Understanding consumer segments by gender and generation aids targeted marketing and positioning, maximizing engagement and brand affinity.
Highlands Coffee's consumer base shows women are over-represented with affinity index of 80, while men are heavily over-represented with an index of 113. Gen X is most strongly represented with an affinity index of 140, and Gen Z has an affinity index of 82.
