Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Highlands Coffee performance in the Vietnam and how they change over time
See what factors influence Highlands Coffee performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Highlands Coffee' competitors in the Vietnam
An analysis of Highlands Coffee' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Highlands Coffee is in the top 17% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Highlands Coffee's market performance is at the 83rd percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in a similar range include Mixue Bingcheng and Starbucks, both at the 78th percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Highlands Coffee's overall customer satisfaction is 64%, a decrease of 5.8 percentage points year-over-year. Bà Rịa - Vũng Tàu Province shows the highest satisfaction at 85%, while Lạng Sơn Province experienced a significant decrease. The CSAT dynamic data shows fluctuations between 56.17 and 71.86 during the observed period.
Average check indicates customer spending per visit, crucial for revenue optimization and profitability analysis.
The overall average check for Highlands Coffee is 93K VND, a 15.3% increase year-over-year. Tây Ninh Province has the highest average check at 145.5K VND. The average check dynamic data shows fluctuations between 91652.75 and 94619.42 VND during the observed period.
Outlet count reflects brand reach and expansion, directly influencing market penetration and accessibility.
Khánh Hòa Province has the highest number of Highlands Coffee outlets at 26. An Giang Province follows with 17 outlets. Other provinces like Huế, Bắc Ninh, and Quảng Ninh have a significant presence, indicating varied regional coverage.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
The top competitors for Highlands Coffee, based on cross-visitation, are Katinat (4.83%), Starbucks (4.46%), and Phuc Long (4.44%). Pizza 4P's and Jollibee also show notable cross-visitation rates, suggesting shared customer bases.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Highlands Coffee experiences peak traffic workload between 7 AM and 10 PM, with the highest activity around 9 AM. Traffic is significantly lower during the night, indicating a need for adjusted operational strategies during off-peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Women are overrepresented among Highlands Coffee consumers (87% affinity), while men are underrepresented (111% affinity). Gen X shows a high affinity (139%), Gen Y is average (105%), and Gen Z is under-indexed (76%), suggesting varied engagement levels across generations.