Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mixue Bingcheng performance in the Vietnam and how they change over time
See what factors influence Mixue Bingcheng performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue Bingcheng' competitors in the Vietnam
An analysis of Mixue Bingcheng' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Mixue Bingcheng is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Mixue Bingcheng holds the 77th percentile in Vietnam's Cafe & Restaurants industry, indicating an above-average market performance. This suggests a solid market standing relative to competitors. Performance peers in the same range include MẸT Vietnamese restaurant & Vegetarian Food, Mì Cay Seoul, Trà Sữa ToCoToCo, Bánh Tráng Phú Cường Cơ sở, Starbucks, and Mì cay Yagami.
Identifying key competitors helps understand the competitive landscape and benchmark performance. Cross-visitation reveals brands frequently visited by the same customers.
Mixue Bingcheng's top competitors in Vietnam, based on cross-visitation, are Jollibee (7.30%), Highlands Coffee (5.47%), KFC (3.71%), Lotteria (3.52%), and Pizza 4P's (2.89%). This indicates these brands share a significant portion of Mixue Bingcheng's customer base.
Traffic Workload by hours reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and minimize wait times.
Mixue Bingcheng experiences peak traffic in Vietnam between 18:00 and 21:00, with the highest workload at 20:00 (58.54%). Traffic is lowest between 0:00 and 5:00. This data informs staffing and operational decisions.
Understanding consumer segments by Gender and Generation enables targeted marketing. Affinity insights inform positioning strategies to resonate with specific groups.
Mixue Bingcheng's customer base in Vietnam shows a higher affinity towards women (Index 107) and Gen Y (Index 103). Men are under-indexed (Index 94), as are Gen X (Index 69) and Gen Z (Index 99), suggesting opportunities for targeted campaigns.