Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mixue Bingcheng performance in the Vietnam and how they change over time
See what factors influence Mixue Bingcheng performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue Bingcheng' competitors in the Vietnam
An analysis of Mixue Bingcheng' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mixue Bingcheng is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mixue Bingcheng's market performance in Vietnam is at the 78th percentile, indicating an above average market standing. This means Mixue Bingcheng captures more customer traffic than 78% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include Mì Cay Seoul, Mì cay Yagami, Trà Sữa ToCoToCo, MẸT Vietnamese restaurant & Vegetarian Food, and Starbucks.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Mixue Bingcheng's overall customer satisfaction in Vietnam is 73%, a 4.7 percentage point increase year-over-year. Lào Cai Province shows the highest satisfaction at 87%, while Khánh Hòa Province shows a decrease. The CSAT trend decreased from June to August 2025.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential.
Mixue Bingcheng has the most outlets in Bắc Ninh Province (69), followed by Ninh Bình Province (49). Hà Tĩnh Province, Thái Nguyên Province and Lào Cai Province each have 17 outlets.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Mixue Bingcheng in Vietnam, based on customer cross-visitation, are Jollibee (5.91%), Highlands Coffee (5.29%), Lotteria (4.50%), KFC (3.62%), and Pizza 4P's (2.20%).
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Mixue Bingcheng experiences peak traffic workload between 6 PM and 9 PM, with the highest traffic at 8 PM. Traffic is lowest between midnight and 6 AM.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Mixue Bingcheng's customer base in Vietnam shows a high affinity towards women (index 107) and Gen Z (index 107). Gen Y is near average (index 99), while Gen X is under-indexed (index 51).