Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Phê La performance in the Vietnam and how they change over time
See what factors influence Phê La performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
Top-5 brands that brand's customers also visit
An analysis of Phê La' competitors in the Vietnam
An analysis of Phê La' competitors in the Vietnam
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
Phê La is in the top 1% of brands
Sample of brands in the same percentile
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Phê La is a leading brand in Vietnam's Cafe & Restaurants industry, ranking in the top 1% based on foot traffic. This strong position indicates high customer preference relative to competitors such as Mì Cay Sasin, MẸT Vietnamese restaurant & Vegetarian Food, Starbucks, Bánh Tráng Phú Cường Cơ sở, Mì Cay Seoul, and Highlands Coffee, who share a similar high-performance bracket.
Customer Satisfaction (CSAT) reflects customer contentment, impacting loyalty and brand perception, crucial for sustainable growth.
Phê La's overall customer satisfaction (CSAT) is 80%, a 17.1 percentage point increase year-over-year, signaling improved customer experience. However, CSAT in Lâm Đồng Province is 58%, with a decrease of 3.8 percentage points, indicating a need for attention in this region to maintain overall brand satisfaction.
Average Check measures spending per transaction, crucial for revenue insights and pricing strategy optimization.
Phê La's overall average check is 96.8K VND, a 6.3% increase year-over-year, indicating customers are spending more per visit. Bà Rịa - Vũng Tàu Province leads with an average check of 128K VND, while Lâm Đồng Province shows 100K VND, with no growth, suggesting potential regional pricing or menu adjustments could boost revenue.
Number of Outlets indicates brand reach and market presence, directly impacting accessibility and potential customer base.
Phê La has one outlet each in Lâm Đồng Province and Bà Rịa - Vũng Tàu Province. The limited number of outlets suggests a focused market presence. Further expansion could increase brand visibility and market share in Vietnam.
Competitor analysis identifies key rivals and customer overlap, crucial for strategic positioning and competitive advantage.
Phê La's top competitors based on customer cross-visitation are Highlands Coffee (8.24%), Katinat (4.76%), Pizza 4P's (4.57%), Phuc Long (4.27%), and Starbucks (3.33%). This overlap suggests that Phê La's marketing should differentiate it from these brands to retain and attract customers.
Traffic Workload reveals peak hours, enabling staffing optimization and service adjustments for enhanced customer experience.
Phê La experiences peak traffic workload between 7 AM and 10 PM, with the highest traffic around 8 PM (70.22%). The workload is minimal between midnight and 6 AM. Strategic staffing and resource allocation during peak hours are crucial to manage customer flow and maintain service quality.
Understanding consumer segments enables targeted marketing and product development for maximized engagement and ROI.
Phê La's customer base shows high affinity towards women (102 index) and Gen Z (125 index), suggesting these segments are overrepresented compared to average. Men (99 index) and Gen X (67 index) are underrepresented, indicating potential opportunities for targeted campaigns to broaden Phê La's appeal.