Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Phê La performance in the Vietnam and how they change over time
See what factors influence Phê La performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Phê La' competitors in the Vietnam
An analysis of Phê La' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Phê La is in the top 24% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Phê La's market performance is at the 76th percentile in Vietnam's Cafe & Restaurants industry, indicating an above-average market standing. This means Phê La captures more customer traffic than 76% of its competitors. Performance peers in the same percentile range include McDonald's, MẸT Hội An - Vietnamese, and Dookki.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores correlate with positive business outcomes.
Phê La's overall customer satisfaction is 81%, a significant 15.2 percentage point increase year-over-year, indicating improved customer experiences. However, Lâm Đồng Province shows a CSAT of 59% with a decrease of 9.8 percentage points, suggesting a need for focused improvement efforts in that region.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization to boost profitability.
Phê La's overall average check is 95.1K VND, a 6.7% increase year-over-year, suggesting customers are spending more per visit. Lâm Đồng Province has the highest average check at 138.2K VND. The average check has fluctuated slightly over the last three months.
Outlet count indicates brand reach and expansion. More outlets can increase market presence, brand awareness, and accessibility for customers.
Phê La has a limited number of outlets, with 2 in Khánh Hòa Province and 1 each in Lâm Đồng and Thanh Hóa Provinces. This suggests a focused, rather than widespread, market presence in Vietnam.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to differentiate and capture market share effectively.
Phê La's top competitors based on customer cross-visitation are Highlands Coffee (7.19%), Pizza 4P's (5.15%), Katinat (4.49%), Starbucks (3.43%), and Phuc Long (3.36%). This indicates that customers who visit Phê La also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Phê La experiences peak traffic workload between 7 AM and 10 PM, with the highest traffic around 8 PM. Traffic is minimal between midnight and 6 AM. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, product development, and personalized customer experiences for higher engagement.
Phê La's customer base shows a slightly higher affinity among women (102 index) compared to men (98 index). Gen Z shows the highest affinity (126 index), while Gen X shows the lowest (74 index). Gen Y affinity is at 88. This suggests targeted marketing towards Gen Z could be particularly effective.