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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Trà Sữa ToCoToCo performance in the Vietnam and how they change over time
See what factors influence Trà Sữa ToCoToCo performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Trà Sữa ToCoToCo' competitors in the Vietnam
An analysis of Trà Sữa ToCoToCo' competitors in the Vietnam
In Cafés & Restaurants
·Jul – Sep 25
Trà Sữa ToCoToCo is in the top 23% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Trà Sữa ToCoToCo's market performance is at the 77th percentile, indicating an average/above average market standing. This means the brand outperforms 77% of its competitors. Performance peers in the same range include Mì Cay Seoul, Phê La, Mì cay Yagami, MẸT Vietnamese restaurant & Vegetarian Food, Mixue Bingcheng, and Starbucks.
Customer satisfaction is crucial for loyalty and growth. High CSAT scores indicate happy customers, leading to repeat business and positive word-of-mouth.
Trà Sữa ToCoToCo boasts a high overall customer satisfaction (CSAT) of 91%, a significant increase of 42.9 percentage points year-over-year. Hưng Yên Province shows a CSAT of 43%, with a growth of 17.9 percentage points. This indicates strong positive sentiment towards the brand.
Outlet count reflects brand reach. Tracking this KPI indicates expansion progress and market penetration in different regions.
Trà Sữa ToCoToCo has a varying number of outlets across different provinces. Bắc Ninh Province leads with 9 outlets, followed by Hưng Yên Province with 6. This distribution highlights key areas of operation and potential for further expansion.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine marketing and customer acquisition strategies.
The top competitors for Trà Sữa ToCoToCo are Tocotoco chùa láng (7.21% cross-visitation), KFC (5.37%), Highlands Coffee (5.21%), Lotteria (4.60%), and Jollibee (3.99%). This indicates that customers who visit Trà Sữa ToCoToCo also frequent these establishments.
Traffic workload analysis optimizes staffing. Understanding peak hours ensures adequate service and maximizes customer satisfaction.
Trà Sữa ToCoToCo experiences peak traffic workload between 8 AM and 10 PM, with the highest activity around 8 PM. The lowest traffic is observed during the early morning hours (12 AM - 6 AM). This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing. Tailoring campaigns to specific demographics maximizes engagement and ROI.
Women (105 affinity index) are overrepresented among Trà Sữa ToCoToCo's consumers, while men (96 affinity index) are slightly underrepresented. Gen Z shows high affinity (167 index), while Gen X (31 index) and Gen Y (57 index) are underrepresented.