Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Krispy Kreme performance in the United States and how they change over time
See what factors influence Krispy Kreme performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Krispy Kreme' competitors in the United States
An analysis of Krispy Kreme' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's Market Performance is at the 99th percentile, marking it as a leading brand. This indicates a strong market presence versus its competitors. Performance peers include: Smokey Bones, Chopt Creative Salad Co., Steak'n Shake, Marco's Pizza, Pollo Campero and White Castle.
CSAT reflects customer happiness. A higher CSAT score suggests stronger brand loyalty and positive customer experiences.
Krispy Kreme's overall CSAT is 59%, a slight increase of 0.1 percentage points year-over-year. Hawaii shows the highest CSAT at 100% with an increase of 13 percentage points, while Puerto Rico has a CSAT of 77% with a decrease of 7.6 percentage points.
Average check reveals spending habits. Monitoring this KPI assists in pricing strategies and revenue forecasting.
Krispy Kreme's overall average check is $14.30, a 0.5% increase year-over-year. New Mexico has the highest average check at $27.10, while Connecticut has an average check of $19.60.
Outlet count indicates brand reach. More locations can mean greater accessibility and market penetration.
Krispy Kreme has the highest number of outlets in California (39), followed by Florida (32), North Carolina (28), and Georgia (28). Texas has 22 outlets, South Carolina has 18, Tennessee has 15, Virginia has 14, Alabama has 13, and Illinois has 10.
Knowing main competitors is crucial for strategic positioning and identifying opportunities for differentiation.
Krispy Kreme's top competitors based on customer cross-visitation are McDonald's (20.42%), Chick-fil-A (9.71%), Wendy's (9.01%), Burger King (8.25%), and Taco Bell (7.72%). These brands capture significant overlapping customer traffic.
Understanding peak hours can improve staffing, marketing, and resource allocation for optimal customer experience.
Krispy Kreme experiences peak traffic between 11 AM and 6 PM, with the highest workload around 5 PM (65.19%). Traffic is significantly lower during early morning hours, with the lowest workload at 2 AM (0.67%).
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Women represent 99% of Krispy Kreme's consumer base, while men are 101%, against general population. Gen X shows high affinity (120%), while Gen Y (86%) and Gen Z (88%) segments are under-indexed.