Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the United States and how they change over time
See what factors influence Pizza Hut performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the United States
An analysis of Pizza Hut' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's market performance is in the top 1% reflecting a leading position. This indicates a high degree of customer preference and strong competitive positioning within the Cafe & Restaurants industry in the United States. Performance peers are Twin Peaks, Dave's Hot Chicken, Arby's, Culver's, KFC, and Golden Corral Buffet & Grill.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business, a key indicator of long-term brand health and market position.
Pizza Hut's overall customer satisfaction (CSAT) is 55%, up 4.2 percentage points year-over-year. Vermont leads in CSAT at 81%, showing a 20.3 percentage points increase. New Hampshire is at 80% with a 28.4 percentage points increase. These positive trends suggest improving customer experiences.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies to drive profitability.
The overall average check for Pizza Hut is $22.4, a decrease of 5.4% year-over-year. Alaska has the highest average check at $44.3 USD. This decrease may indicate a change in order patterns or menu item selection, requiring further investigation into sales drivers.
Outlet count signifies brand reach, indicating market coverage and accessibility, influencing revenue potential and customer convenience.
Pizza Hut has 811 outlets in Texas, the highest number in the United States. Florida and California each have 409 outlets. The distribution of outlets across states reflects strategic market prioritization and regional demand.
Competitor analysis highlights brand positioning relative to rivals, informing strategies to enhance competitive advantage and market share.
McDonald's is the top competitor for Pizza Hut, with a cross-visitation rate of 22.77%. Other key competitors include Taco Bell (10.59%), Wendy's (9.33%), Burger King (8.93%), and Chick-fil-A (6.65%). Understanding these cross-visitation patterns helps refine marketing and customer retention strategies.
Traffic workload by hour reveals peak operational periods, enabling optimized staffing and resource allocation to maximize efficiency.
Pizza Hut experiences peak traffic between 4 PM and 6 PM, with 63.40% and 56.04% of traffic workload respectively. Traffic starts increasing at 10 AM (28.78%), reaching its peak in the evening hours. This data helps optimize staffing and resource allocation during peak times.
Understanding consumer demographics tailors marketing, ensuring resonating messaging with target groups to improve engagement and conversion.
Pizza Hut's customer base shows slightly higher affinity among men (index 102) compared to women (index 97). Gen X shows higher affinity (index 103) compared to Gen Y (index 96) and Gen Z (index 97). This suggests targeted campaigns for high-affinity groups.