Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Twin Peaks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Twin Peaks performance in the United States and how they change over time
See what factors influence Twin Peaks performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Twin Peaks' competitors in the United States
An analysis of Twin Peaks' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Twin Peaks' Market Performance percentile is 99, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile means Twin Peaks captures a significant share of customer traffic compared to its peers. Performance peers include Pizza Hut, Culver's, Dave's Hot Chicken, KFC, Arby's and Raising Cane's Chicken Fingers.
Customer satisfaction is crucial for loyalty. High satisfaction scores often translate to repeat business and positive word-of-mouth referrals.
Twin Peaks has an overall customer satisfaction of 90%, a slight increase year-over-year. Idaho and Oregon show perfect satisfaction scores (100%), while Alabama has a slightly lower score of 96%. This data shows high customer satisfaction across key locations.
Average check reveals customer spending habits. Monitoring this KPI is crucial for optimizing pricing strategies and boosting revenue.
The overall average check for Twin Peaks is $35.60, a 1% decrease year-over-year. Idaho has the highest average check ($41.70), whereas Florida's average check is $38.10. A decreased average check may signal a shift in spending habits.
Outlet count indicates brand reach. Monitoring the number of outlets shows geographic presence and market penetration efforts.
Twin Peaks has the highest number of outlets in Texas (34), followed by Florida (16). Arizona and Ohio each have 5 outlets. This shows a concentration of Twin Peaks locations in specific states.
Competitor analysis identifies key rivals. Understanding their influence enables strategic positioning and targeted marketing campaigns.
The top competitors for Twin Peaks, based on customer cross-visitation, are McDonald's (7.49%), Texas Roadhouse (3.43%), Taco Bell (3.24%), Chick-fil-A (3.06%), and Starbucks (3.01%). This data highlights brands commonly visited by Twin Peaks' customers.
Understanding traffic workload helps optimize staffing. Knowing peak hours is crucial for efficient resource allocation and customer satisfaction.
Twin Peaks experiences peak traffic workload between 17:00 and 21:00, with the highest traffic at 19:00 (60.84%). There is minimal traffic between 02:00 and 09:00. This data informs staffing and operational decisions.
Consumer segments drive targeted marketing. Knowing gender and generational preferences is essential for effective messaging and product positioning.
Twin Peaks' customer base shows high affinity with men (index 131) and an under-representation of women (index 63). Gen X show an over-representation (index 112), while Gen Y (index 98) and Gen Z (index 95) are near average affinity.