Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the United States and how they change over time
See what factors influence KFC performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the United States
An analysis of KFC' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance is at the 99th percentile, indicating a leading position. This shows a strong competitive advantage. Performance peers in similar range include Raising Cane's Chicken Fingers, Culver's, In-N-Out Burger, Twin Peaks, Pizza Hut, Whataburger.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences. Higher CSAT scores often correlate with increased loyalty and revenue.
KFC's overall customer satisfaction is 50%, a 6.6 percentage point increase year-over-year. States with high CSAT include South Dakota (86%), Massachusetts (77%), and Nevada (72%). These gains suggest improved customer experience.
Average check (transaction value) tracks how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
The overall average check for KFC is $19.40, a 3% decrease year-over-year. Guam shows the highest average check at $32.10. The decrease suggests potential shifts in menu preferences or promotional impacts.
Outlet count reflects brand's expansion and market presence. More outlets can mean greater accessibility and brand visibility for consumers.
KFC has the highest number of outlets in California (415), followed by Texas (293) and Florida (267). This distribution illustrates market penetration across different states in the US.
Understanding top competitors is crucial for strategic positioning. It shows which brands attract similar customer bases and helps identify opportunities.
The top competitors for KFC, based on customer cross-visitation, are McDonald's (25.89%), Taco Bell (13.39%), Wendy's (11.44%), Burger King (11.26%), and Chick-fil-A (6.89%). This reveals direct competition within the fast-food sector.
Traffic workload analysis uncovers peak operational hours, helping optimize staffing, manage resources, and improve customer service during busy periods.
Peak traffic for KFC occurs between 10:00 AM and 8:00 PM, with the highest workload at 5:00 PM (69.19). This indicates when staffing and resources should be maximized to handle customer demand.
Analyzing consumer segments by gender and generation helps tailor marketing, target specific demographics, and align with their preferences.
KFC's customer base shows an affinity index of 93 for Women and 106 for Men. For generations, Gen X shows an affinity index of 120, Gen Y 82, and Gen Z 83. Gen X over-indexed compared to other generations.