Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smokey Bones is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Smokey Bones performance in the United States and how they change over time
See what factors influence Smokey Bones performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Smokey Bones' competitors in the United States
An analysis of Smokey Bones' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Smokey Bones' market performance is in the top 1% within the Cafe & Restaurants industry in the United States, indicating a leading market position. This high percentile suggests strong customer preference compared to peers like Steak'n Shake, Krispy Kreme, Pollo Campero, Chopt Creative Salad Co., Braum's Ice Cream & Dairy Store and Marco's Pizza.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. Monitoring CSAT identifies strengths and areas for improvement.
Smokey Bones has an overall CSAT of 87%, a 2.4 percentage point increase year-over-year. Rhode Island shows the highest CSAT at 95%, followed by Maryland and Georgia at 91%. The trend shows a customer satisfaction generally maintained in a positive trend from April to June 2025.
Average check reflects customer spending per visit, a key revenue driver. Tracking it helps optimize pricing and identify upselling opportunities.
The overall average check for Smokey Bones is $33.90, a 1.9% increase year-over-year. Massachusetts has the highest average check at $43.30. A trend show a generally stable average check from April to May 2025 followed by a sharp drop by June.
Outlet count indicates brand reach and market presence. Tracking it assesses expansion strategy and penetration in key regions.
Smokey Bones has the highest number of outlets in Florida and Pennsylvania, with 8 each. Ohio follows with 7 outlets. This distribution shows the brand's concentration in specific states within the United States.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts to gain market share.
The top competitors for Smokey Bones, based on customer cross-visitation, are McDonald's (9.96%), Wendy's (4.59%), Taco Bell (4.33%), Chick-fil-A (3.98%) and Olive Garden Italian Restaurant (3.94%). This indicates that Smokey Bones' customers also frequently visit these fast-food and casual dining chains.
Traffic workload insights optimize staffing and resource allocation, enhancing operational efficiency and customer experience during peak hours.
Smokey Bones experiences peak traffic workload between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload at 18:00 (6 PM) at 60.08. Traffic starts picking up around 11:00 and remains high through the evening, with the lowest traffic volume between 1:00 and 10:00.
Understanding consumer segments tailors marketing, improving engagement. Gender/generation affinity uncovers preferences, informing targeted strategies and positioning.
Women show a slightly higher affinity (104%) for Smokey Bones compared to men (97%). Gen X has a high affinity (118%), while Gen Y (89%) and Gen Z (87%) are under-indexed. This suggests Gen X is strongly represented among Smokey Bones' customers.