Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Denny's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Denny's performance in the United States and how they change over time
See what factors influence Denny's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Denny's' competitors in the United States
An analysis of Denny's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Denny's market performance is leading (99th percentile), indicating a very strong market presence. Competitors like Burger King, IHOP, Starbucks, Chick-fil-A, Wendy's, and Crumbl are in the same top tier, signifying intense competition among these brands.
Customer satisfaction is vital for loyalty and growth. Higher satisfaction often leads to repeat business and positive recommendations.
Overall customer satisfaction for Denny's is high at 84%, with a 3.6 percentage point increase year-over-year. Montana leads in satisfaction at 93%, followed by Colorado (90%), Nevada (89%), California (89%), and Hawaii (88%), indicating regional strengths in customer experience.
Average check is key for revenue insights. It helps optimize pricing and identify spending patterns across locations.
The average check for Denny's is $23.30, down 1.9% year-over-year. Puerto Rico has the highest average check at $30.80, followed by California ($27.00) and Hawaii ($25.10), suggesting regional differences in customer spending habits.
Outlet count reflects brand reach. More outlets can mean more revenue and higher brand visibility across different regions.
Denny's has a significant presence in California (353 outlets), followed by Texas (193) and Florida (115). This shows a strong concentration of outlets in these states, reflecting strategic market coverage across the United States.
Knowing competitors aids strategy. Understanding cross-visitation helps refine marketing and capture more market share.
McDonald's is the top competitor with 18.10% cross-visitation. Taco Bell (7.08%), Wendy's (6.37%), Burger King (6.12%), and IHOP (5.29%) also see notable customer overlap, suggesting these brands compete for the same customer base.
Understanding traffic patterns helps optimize staffing, promotions, and service for peak and off-peak times.
Denny's experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (62.83%). Traffic is lowest in the early morning hours, indicating the need to adjust operations to match varying demand throughout the day.
Consumer segments help target marketing. Knowing gender and generation affinity allows for tailored campaigns.
Denny's shows slightly higher affinity among women (102%) compared to men (98%). Gen X demonstrates high affinity (116%), while Gen Y (85%) and Gen Z (89%) are under-indexed, suggesting targeted strategies may boost engagement with younger generations.