Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Popeyes Louisiana Kitchen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Popeyes Louisiana Kitchen performance in the United States and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Popeyes Louisiana Kitchen' competitors in the United States
An analysis of Popeyes Louisiana Kitchen' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Popeyes Louisiana Kitchen, with a Market Performance percentile of 99, is a leading brand. This indicates a very strong market standing. Its performance peers within the same percentile range include Subway, Texas Roadhouse, Cracker Barrel Old Country Store, Red Lobster, Chipotle Mexican Grill, and Applebee's Grill + Bar.
Customer satisfaction (CSAT) is vital, reflecting customer happiness, loyalty, and overall brand perception, impacting repeat business and positive referrals.
The overall CSAT for Popeyes Louisiana Kitchen is 50%, a slight increase of 0.3 percentage points year-over-year. Pennsylvania shows the highest CSAT at 71% with an 8.2 percentage points growth, while Hawaii shows a CSAT of 70% but decreased -1.7 percentage points. These metrics provide insights into regional performance variations.
Average check is important because it shows how much customers spend per visit. This KPI is a direct measure of revenue per transaction.
The overall average check for Popeyes Louisiana Kitchen is $19.80, showing a year-over-year decrease of 1.6%. Idaho has the highest average check at $25.20. These data points help understand spending habits and regional pricing effectiveness.
The number of outlets indicates brand reach and market penetration. Tracking outlet numbers reveals expansion progress and geographic strengths.
Popeyes Louisiana Kitchen has 424 outlets in Texas, the highest number in the United States. California follows with 277 outlets. These figures demonstrate geographic concentration and expansion opportunities.
Competitor analysis reveals the competitive landscape and customer preferences, crucial for strategic positioning and gaining a competitive edge.
McDonald's is the top competitor for Popeyes Louisiana Kitchen, with a cross-visitation rate of 22.18%. Wendy's and Taco Bell follow with cross-visitation rates of 9.52% and 9.03%, respectively. This indicates customer overlap and competitive intensity.
Traffic workload analysis identifies peak hours, aiding resource allocation and staffing efficiency to meet customer demand effectively.
Peak traffic for Popeyes Louisiana Kitchen occurs between 12:00 PM (67.91) and 5:00 PM (70.00). The lowest traffic is between 3:00 AM (0.44) and 7:00 AM (0.23). Understanding these patterns allows for optimized staffing and service strategies.
Understanding consumer segments is important for effective marketing. Gender and generational insights allow for targeted campaigns and product positioning.
Women represent 91% (affinity index) among Popeyes consumers, with a delta of -9.37, while men show an affinity index of 108% with delta 7.96. Among generations, Gen X exhibits an affinity index of 110% with delta 10.43, Gen Y and Gen Z both shows 95% index with -5.27 and -5.21 delta, correspondingly. It highlights the brand's consumer base and informs strategic marketing efforts.