Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Braum's Ice Cream & Dairy Store is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Braum's Ice Cream & Dairy Store performance in the United States and how they change over time
See what factors influence Braum's Ice Cream & Dairy Store performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Braum's Ice Cream & Dairy Store' competitors in the United States
An analysis of Braum's Ice Cream & Dairy Store' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Braum's Ice Cream & Dairy Store, with a market performance of 99, is a leading brand. This high percentile indicates a strong market position relative to competitors like Torchy's Tacos, Pollo Campero, Perkins American Food Co., Steak'n Shake, 787 Coffee and Smokey Bones, all at the same 99th percentile.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Braum's Ice Cream & Dairy Store exhibits an overall CSAT of 73%, a 5.7 percentage point increase year-over-year. Satisfaction varies by state: Texas (76%), Oklahoma (72%), Missouri (70%), Kansas (67%), and Arkansas (65%). Missouri and Arkansas show decreased satisfaction compared to last year.
Number of outlets indicates brand reach and market penetration, affecting accessibility and overall revenue potential across different geographic regions.
Braum's Ice Cream & Dairy Store has 146 outlets in Oklahoma, 114 in Texas, 32 in Kansas, 15 in Missouri, and 13 in Arkansas. Oklahoma accounts for the largest share of outlets, indicating a strong regional presence.
Competitor analysis identifies key rivals for strategic positioning. Understanding cross-visitation helps refine marketing to capture market share effectively.
Customers of Braum's Ice Cream & Dairy Store also visit McDonald's (19.98%), Sonic Drive-In (11.98%), Whataburger (9.75%), Taco Bell (8.94%), and Chick-fil-A (7.16%). McDonald's sees significantly higher cross-visitation, indicating substantial overlap.
Traffic workload by hour reveals peak times, aiding staffing and resource allocation to optimize customer service and operational efficiency.
Traffic workload for Braum's Ice Cream & Dairy Store peaks between 17:00 and 19:00 (5 PM - 7 PM), reaching 71.67 to 79.73. Traffic is lowest between 1:00 and 5:00 AM.
Consumer segments show demographic affinity, enabling targeted marketing. Knowing gender and generation helps tailor messages, improving engagement and ROI.
Braum's Ice Cream & Dairy Store's customer base shows a high affinity among women (index 97) and men (index 103). Gen X is overrepresented (index 117), while Gen Y (index 82) and Gen Z (index 77) are underrepresented.