Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Torchy's Tacos is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Torchy's Tacos performance in the United States and how they change over time
See what factors influence Torchy's Tacos performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Torchy's Tacos' competitors in the United States
An analysis of Torchy's Tacos' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Torchy's Tacos, with a market performance of 99, is a leading brand. This percentile means the brand captures a high share of customer traffic compared to its competitors. Perkins American Food Co., Braum's Ice Cream & Dairy Store, 787 Coffee, Pollo Campero, Pollo Regio, and Steak'n Shake are performance peers in a similar range.
Customer satisfaction reflects brand perception, directly impacting loyalty, and growth. Tracking it identifies areas for service improvement.
Torchy's Tacos demonstrates strong customer satisfaction, with an overall CSAT score of 88%, a 0.7pp increase year-over-year. Missouri leads with 98%, while North Carolina and Indiana both score 93%. Tennessee has a score of 91% and Kansas 90%, indicating generally positive customer experiences across locations.
Average check measures customer spending per visit. Tracking trends helps optimize pricing strategies and assess menu appeal.
Torchy's Tacos' average check is $19.70, a slight decrease of 0.4% year-over-year. Maryland shows the highest average check at $27.20, while North Carolina is $25.30. Other states are lower, meaning customers spend more per visit in Maryland and North Carolina.
Outlet count indicates market reach and expansion. Tracking growth aids in assessing brand penetration and strategic footprint.
Torchy's Tacos has 81 outlets in Texas, dominating its presence. Colorado has 12 outlets, while Arizona and Oklahoma each have 5. Virginia, Ohio and Florida each have 4, Louisiana 3, and Kansas and Arkansas each have 2, meaning that the brand is highly concentrated in Texas.
Analyzing competitors reveals brand positioning and market dynamics. Understanding cross-visitation informs strategies for customer retention.
Customers of Torchy's Tacos also visit McDonald's (7.94%), Chick-fil-A (5.45%), Whataburger (5.25%), Chipotle Mexican Grill (4.25%), and Raising Cane's Chicken Fingers (4.11%). McDonald's is the most cross-visited brand, showing it as a primary competitor.
Traffic workload distribution helps optimize staffing and resource allocation, ensuring efficient operations during peak hours.
Torchy's Tacos experiences peak traffic between 11 AM and 7 PM, with the highest workload at 12 PM (70.49%). Traffic is minimal before 7 AM and after 10 PM, indicating when resource allocation is most efficient.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies.
Torchy's Tacos' customer base shows an affinity index of 95 for women and 104 for men, suggesting men are more over-represented. For generations, Gen X shows an affinity of 107, Gen Y 102, and Gen Z 87. These values suggest Gen X consumers have a high affinity.