Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sonic Drive-In is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sonic Drive-In performance in the United States and how they change over time
See what factors influence Sonic Drive-In performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Sonic Drive-In' competitors in the United States
An analysis of Sonic Drive-In' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sonic Drive-In's market performance is at the 99th percentile, positioning it as a leading brand. This high percentile indicates a strong market presence, suggesting that Sonic Drive-In captures a significant share of customer traffic compared to its competitors. The performance peers include Domino's Pizza, Red Robin Gourmet Burgers and Brews, Applebee's Grill + Bar, Fogo de Chão Brazilian Steakhouse, Red Lobster, and First Watch, all within the same 99th percentile.
Customer satisfaction (CSAT) reflects brand perception. High CSAT correlates with customer loyalty, repeat business, and positive word-of-mouth referrals.
Sonic Drive-In's overall customer satisfaction is 45%, a 0.5 percentage point increase year-over-year. Delaware shows the highest CSAT at 89% with 16.1pp growth, while Minnesota is at 64% with 16.2pp growth. New York and Oregon both have a CSAT of 58%, while Pennsylvania stands at 54%. These figures suggest varying degrees of customer satisfaction across different states, with Delaware and Minnesota showing substantial improvements.
Average check indicates spending per transaction. Tracking it helps understand revenue trends, customer spending habits, and the effectiveness of pricing strategies.
The overall average check for Sonic Drive-In is $13.30, showing a 2.4% increase year-over-year. Connecticut leads with an average check of $19.20. Alaska's average check is $18.60, while Wisconsin is at $17.80. Both Montana and New York show an average check of $17.00. These values indicate differences in customer spending across various states.
Outlet count reveals brand reach and market penetration. More outlets can increase accessibility, brand recognition, and potential customer base.
Sonic Drive-In has 935 outlets in Texas, making it the state with the highest number of locations. Oklahoma has 267 outlets, while Tennessee has 226. Arkansas has 192 outlets and Missouri has 183. Louisiana has 167 outlets, Kansas has 133, Mississippi has 124, Alabama has 106 and Florida has 98 outlets. These figures provide insights into Sonic's geographical distribution.
Understanding competitors shows the brand's position in the competitive landscape and identify opportunities to improve offerings and gain market share.
Sonic Drive-In's top competitors include McDonald's (24.78% cross-visitation), Taco Bell (11.85%), Wendy's (9.15%), Burger King (8.68%), and Chick-fil-A (7.55%). This data indicates the brands that Sonic's customers also frequent, suggesting potential areas for competitive analysis and strategic differentiation.
Traffic workload highlights peak hours, helping optimize staffing and resource allocation for efficient operations and customer service.
Sonic Drive-In experiences the highest traffic workload between 12 PM (71.08) and 3 PM (77.62), with the peak occurring around 2 PM (77.62). Traffic gradually increases from 6 AM (6.58) to reach its zenith in the early afternoon, then declines steadily into the late evening and early morning hours, with the lowest workload at 4 AM (0.20).
Consumer segments guide targeted marketing. Understanding gender/generation affinity aids customized campaigns, improving engagement and ROI.
Women have an affinity index of 106%, indicating a higher-than-average representation among Sonic Drive-In's customers. Men have an affinity index of 95%. Gen X has an affinity index of 112%, suggesting they are also overrepresented. Gen Y has an affinity index of 88%, and Gen Z has an affinity index of 91%, indicating they are underrepresented.