Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Perkins American Food Co. is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Perkins American Food Co. performance in the United States and how they change over time
See what factors influence Perkins American Food Co. performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Perkins American Food Co.' competitors in the United States
An analysis of Perkins American Food Co.' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Perkins American Food Co. is a leading brand with a 99th percentile. This indicates a strong market position relative to peers like Torchy's Tacos, 787 Coffee, and others, showing high customer preference.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Monitoring satisfaction by location reveals area-specific strengths and weaknesses.
Overall CSAT for Perkins is 80%, a slight decrease of 0.6pp year-over-year. Oklahoma leads with 100% satisfaction, while Virginia shows a decrease. This shows the need for targeted improvements in specific states.
Average check shows how much customers spend, so it impacts revenue. Monitoring it by location helps adapt pricing, promotions, and menu to maximize revenue.
The overall average check is $20.40, slightly down 0.2% year-over-year. Utah shows the highest average check ($39.10), while other states are lower. This indicates regional pricing strategy opportunities.
Outlet count indicates brand reach and growth. Analyzing distribution across locations reveals market penetration and expansion opportunities within States.
Perkins has the most outlets in Minnesota (48), followed by Pennsylvania (36). Distribution varies across states, revealing growth opportunities in states with fewer locations, such as New York (6).
Competitor analysis reveals direct rivals and customer preferences. Understanding cross-visitation informs strategies to attract and retain customers.
McDonald's is the most visited competitor by Perkins' customers (16.94%), followed by Wendy's (7.90%) and Burger King (6.81%). This indicates a need to differentiate from fast-food chains.
Traffic workload by hour shows peak times. It helps optimize staffing, marketing, and resource allocation to improve customer experience and operational efficiency.
Traffic peaks between 8 AM and 12 PM, with the highest workload at 11 AM (60.65%). The lowest traffic is between 1 AM and 5 AM. This indicates staffing and marketing opportunities.
Consumer segment analysis informs targeted marketing and positioning strategies. Gender and generation affinities provide insights into customer preferences and behavior.
Women (105%) are overrepresented. Among generations, Gen X (122%) shows high affinity, while Gen Y (70%) and Gen Z (77%) are underrepresented. This data allows Perkins to tailor marketing.