Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Whataburger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Whataburger performance in the United States and how they change over time
See what factors influence Whataburger performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Whataburger' competitors in the United States
An analysis of Whataburger' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Whataburger's Market Performance is at the 99th percentile, a leading position. This indicates a strong market presence compared to peers like Chili's Grill & Bar, In-N-Out Burger, Little Caesars Pizza, Raising Cane's Chicken Fingers, Dairy Queen, and KFC, who are also in the top percentile.
Customer Satisfaction reflects brand perception and loyalty, crucial for retention and attracting new customers.
Whataburger's overall customer satisfaction is at 62%, an increase of 4 percentage points year-over-year. The highest satisfaction is observed in North Carolina (76%), followed by Nevada and South Carolina (74% each). This suggests positive customer experiences, especially in these states.
Average Check indicates customer spending per visit, influencing revenue and profitability. Understanding this helps in pricing and promotions.
Whataburger's overall average check is $16.20, a 1.6% increase year-over-year. The highest average check is in Nevada ($19.00). This data indicates customers are spending slightly more per visit compared to the previous year.
Number of Outlets signifies brand reach and market coverage. More locations can mean greater convenience and brand awareness.
Whataburger has 750 outlets in Texas, dominating its presence. Other states include Oklahoma and Florida (46 each). This shows a strong concentration in Texas with expansion opportunities in other states.
Understanding competitors helps refine strategies and identify opportunities to gain market share and improve customer experience.
McDonald's is the top competitor with a cross-visitation rate of 21.01%. Other significant competitors include Taco Bell (8.35%), Sonic Drive-In (8.30%), Chick-fil-A (8.20%), and Wendy's (6.50%). This reveals key brands that share Whataburger's customer base.
Analyzing traffic workload helps optimize staffing and resource allocation, ensuring smooth operations and customer satisfaction.
Whataburger experiences peak traffic workload around 12:00 PM (80.70%), followed by 1:00 PM (76.89%). Traffic gradually decreases after 6:00 PM. Lowest traffic is between 3:00 AM and 5:00 AM. This data aids in staffing and resource management.
Understanding consumer segments allows for targeted marketing and personalized experiences, enhancing customer engagement and loyalty.
The affinity index for women is 84, indicating they are under-indexed. Men have an affinity index of 114, showing they are over-indexed. Gen X has an affinity index of 124, showing it is over-indexed, while Gen Y and Gen Z have affinity indexes of 83 each, so they are under-indexed.