Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wing Snob performance in the United States and how they change over time
See what factors influence Wing Snob performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wing Snob' competitors in the United States
An analysis of Wing Snob' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wing Snob is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wing Snob's market performance is at the 51st percentile, indicating an average market position. This means Wing Snob captures an average share of customer traffic compared to its competitors in the Cafe & Restaurants industry in the United States. Performance peers in the same percentile range include Der Dutchman, Mimi's Cafe, Abelardo's Mexican Fresh, 99 Restaurants, Havana 1957, and Big Boy.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repeat business.
Wing Snob's overall CSAT is 86%, a 3.5 percentage point increase year-over-year, indicating improved customer satisfaction. Ohio shows the highest CSAT at 91%, with a significant increase of 19.9 percentage points. Illinois has a CSAT of 87%, but experienced a decrease of 3.4 percentage points. Michigan and Texas show CSAT scores of 83% and 80% respectively, both with slight increases.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Wing Snob's overall average check is $19.60, a decrease of 8.9% year-over-year. Florida has the highest average check at $24.20. Illinois follows with $21.70. Texas and Michigan have average checks of $18.70 and $18.40, respectively. Ohio has the lowest average check at $16.30. The decrease suggests customers are spending less per visit.
Number of outlets indicates brand reach and market penetration, influencing accessibility and brand visibility.
Wing Snob has 31 outlets in Michigan, representing the largest presence. Illinois has 15 outlets, followed by Texas with 7. Ohio has 3 outlets, Florida has 2, and both Kentucky and Wisconsin have 1 outlet each. This distribution highlights Michigan as Wing Snob's primary market, with other states having fewer locations.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Wing Snob's top competitors, based on cross-visitation, are McDonald's (10.67%), Taco Bell (5.49%), Wendy's (4.57%), Chipotle Mexican Grill (4.57%), and Chick-fil-A (3.66%). This indicates that customers who visit Wing Snob also frequently visit these fast-food chains, suggesting they are primary competitors for customer traffic.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Wing Snob experiences peak traffic between 11 AM and 9 PM, with the highest workload around 6 PM (60.07%) and 5 PM (57.06%). Traffic is minimal between midnight and 10 AM. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Wing Snob's customer base shows a higher affinity among women (76%) and men (123%). Gen X is under-indexed (79%), while Gen Y (120%) and Gen Z (106%) are over-indexed. This suggests that Wing Snob resonates more strongly with Gen Y and Gen Z consumers, and men, compared to the average consumer.