Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wing Snob performance in the United States and how they change over time
See what factors influence Wing Snob performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wing Snob' competitors in the United States
An analysis of Wing Snob' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wing Snob is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, showing its competitive strength and customer preference within the industry.
Wing Snob, with a market performance percentile of 99, is a leading brand. This position indicates a very strong market presence, significantly outperforming many competitors in the Cafe & Restaurants industry. Wing Snob’s performance peers are Pollos & Jarras, Katz's, Country Kitchen, Hibachi 2 U, Urbane Cafe, and Chowrastha - Indian Eatery.
Customer satisfaction (CSAT) reflects brand perception, directly impacting loyalty, retention, and positive word-of-mouth, crucial for sustainable growth.
Wing Snob exhibits high customer satisfaction, with an overall CSAT of 87%, a significant increase of 8.6 percentage points year-over-year. Ohio leads with 90% (+21.3pp), followed by Illinois at 88% (-0.9pp). Michigan has 86% (+7.6pp) and Texas has 78% (+9.7pp). Recent CSAT trended between 80.39 and 89.81. The high satisfaction ratings, especially in key states, suggest strong customer loyalty.
Average check (transaction value) indicates spending per customer, influencing revenue and profitability; higher values reflect stronger customer engagement.
Wing Snob's overall average check is $19.30, a decrease of 8.9% year-over-year. Florida shows the highest average check at $22.00, while Ohio has the lowest at $17.80. Recent trends indicate average check amounts between $18.71 and $20.55. The decrease warrants investigation for factors influencing customer spending habits.
Outlet count reflects brand reach and market penetration; expansion indicates growth and increased customer access to the brand.
Wing Snob has a total of 56 outlets in the United States. Michigan dominates with 30 locations, followed by Illinois (12), Texas (7), Ohio (3), and Florida (2). Kentucky and Wisconsin each have 1 outlet. The distribution highlights Michigan as a key market with a strong presence.
Competitive analysis identifies key market rivals, informing strategies for differentiation, customer acquisition, and maintaining a competitive edge.
Wing Snob's top competitors based on customer cross-visitation are McDonald's (10.18%), Gravitea Boba (9.39%), Wendy's (4.89%), Taco Bell (4.31%), and Popeyes Louisiana Kitchen (3.33%). McDonald's and Gravitea Boba exhibit a significant overlap in customer base, suggesting these brands capture a similar market segment.
Traffic workload distribution reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Wing Snob's peak traffic workload occurs between 11:00 AM and 10:00 PM, with the highest activity around 6:00 PM (58.57%) to 7:00 PM (58.82%). Traffic is minimal between midnight and 10:00 AM. Resource allocation should align with these peak hours to ensure optimal service and customer satisfaction.
Understanding consumer demographics allows tailored marketing, aligning product offerings with customer preferences to boost engagement and loyalty.
Wing Snob’s customer base shows stronger affinity towards women (82%) versus men (116%). Gen Z (146%) and Gen Y (115%) have a higher affinity than Gen X (71%). This suggests targeted marketing towards women and younger generations will be most effective.