Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence 99 Restaurants performance in the United States and how they change over time
See what factors influence 99 Restaurants performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
99 Restaurants is in the top 1% of brands
Sample of brands in the same percentile
An analysis of 99 Restaurants' competitors in the United States
An analysis of 99 Restaurants' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
99 Restaurants holds a 99th percentile market performance, indicating a leading position in the Cafe & Restaurants industry in the United States. This shows strong customer preference versus competitors like Ted's Montana Grill, Perry's Steakhouse & Grille, Turning Point, El Torito, Ole Ole Steak House, Coastal Orange Beach, which also hold the same position.
CSAT reflects customer happiness. Higher scores often correlate with loyalty, repeat business, and positive recommendations.
99 Restaurants' overall customer satisfaction (CSAT) is 73%, a 2 percentage point increase year-over-year. New York shows the highest CSAT at 84%, growing by 10.5 percentage points, while Rhode Island has a CSAT of 78%, decreasing by 6.5 percentage points. Recent CSAT peaked at 77.47% in July 2025.
Average check size indicates how much customers spend per visit and reflects menu pricing strategies and customer spending habits.
99 Restaurants' overall average check is $30.20, a 2.40% increase year-over-year. New Hampshire and Massachusetts lead with an average check of $31.10. The average check peaked at $31.11 in June 2025.
Competitor analysis highlights key players attracting similar customers, informing strategies to enhance competitive positioning.
The top competitors for 99 Restaurants, based on customer cross-visitation, are McDonald's (14.86%), Dunkin' (14.71%), Applebee's Grill + Bar (7.06%), Wendy's (6.24%), and Burger King (6.17%). These brands attract a significant portion of 99 Restaurants' customer base.
Consumer segments reveal key audience demographics, guiding marketing and product development for better targeting and affinity.
99 Restaurants' customer base shows an affinity index of 107 for Men and 92 for Women. Gen X has an affinity index of 126, indicating this generation is overrepresented. Gen Y has an affinity index of 73, Gen Z has 72, so both generations are underrepresented.