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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence 99 Restaurants performance in the United States and how they change over time
See what factors influence 99 Restaurants performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
99 Restaurants is right in the middle
Sample of brands in the same percentile
An analysis of 99 Restaurants' competitors in the United States
An analysis of 99 Restaurants' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
99 Restaurants holds the 51st percentile, indicating an average market performance. This suggests moderate competitive strength. Peers in the same range include Der Dutchman, Black Rock Coffee Bar, Gyros King, Bistrology Breakfast, Brunch & Dinner, Cyclone Anaya's Tex-Mex Kitchen, and Wing Snob.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
99 Restaurants has an overall CSAT of 74%, a 1.6 percentage point increase year-over-year. New York shows the highest CSAT at 79%, while Rhode Island experienced a significant decrease of 15.5 percentage points. This suggests varying customer experiences across different states.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for 99 Restaurants is $31.40, a 6.6% increase year-over-year. New Hampshire has the highest average check at $34.70, while Vermont has the lowest at $27.80. This indicates regional differences in spending habits.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
99 Restaurants has the most outlets in Massachusetts (57), followed by New Hampshire (13). Connecticut has 7 outlets, New York has 6, Maine has 4, and Vermont and Rhode Island each have 3. This distribution highlights the brand's stronger presence in certain states.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
McDonald's (15.43%) and Dunkin' (14.22%) are the top competitors with the highest cross-visitation from 99 Restaurants' customers. Applebee's Grill + Bar (6.27%), Wendy's (5.99%), and Burger King (5.05%) also show notable customer overlap.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and service speed.
99 Restaurants experiences peak traffic between 17:00 (5 PM) and 19:00 (7 PM), with the highest workload at 74.93% at 18:00 (6 PM). Traffic is minimal during early morning hours, indicating a need for staffing adjustments based on hourly demand.
Understanding consumer segments allows for targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand resonance.
Women show a high affinity (88 index) and Men show a very high affinity (112 index). Gen X shows a very high affinity (129 index), while Gen Y (72 index) and Gen Z (73 index) are under-indexed, suggesting a need for targeted strategies to engage these younger demographics.