Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Big Boy performance in the United States and how they change over time
See what factors influence Big Boy performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Big Boy' competitors in the United States
An analysis of Big Boy' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Big Boy is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Big Boy's market performance is at the 51st percentile, indicating an average market position. This means Big Boy captures an average share of customer traffic compared to other Cafe & Restaurants in the United States. Performance peers in the same percentile include Der Dutchman, Bistrology Breakfast, Brunch & Dinner, and Bluestone Lane.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue.
Big Boy's overall customer satisfaction is 65%, a decrease of 7 percentage points year-over-year. Satisfaction varies by state, with California showing the highest CSAT (77%) and Michigan at 62%. The trend shows a slight increase in CSAT from June to August 2025.
Average check reveals spending per customer, crucial for revenue analysis. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Big Boy is $20.50, a 5.9% increase year-over-year. California has the highest average check at $26.10, while Nevada's is $17.80. The average check shows an increasing trend from June to August 2025.
Outlet count indicates brand reach and market presence. Growth in outlets often signals expansion and increased accessibility.
Big Boy has 50 outlets in Michigan, representing the majority of its locations. California has 4 outlets, while Ohio and Illinois each have 2. Texas, Missouri, North Dakota, Nevada and Louisiana each have 1 outlet.
Identifying top competitors helps refine strategies. Cross-visitation data reveals brands frequently visited by the same customers.
McDonald's is the most frequently cross-visited brand by Big Boy customers (16.62%), followed by Taco Bell (7.69%), Wendy's (6.17%), Burger King (5.98%), and Culver's (5.79%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Big Boy experiences peak traffic between 10 AM and 1 PM, with the highest workload at 12 PM (61.26%). Traffic is significantly lower during early morning hours (12 AM to 6 AM). This data suggests optimal staffing during peak hours.
Understanding consumer segments informs targeted marketing. Gender and generational insights enable tailored campaigns and product positioning.
Women are overrepresented among Big Boy's customers (93 index), while men are even more overrepresented (107 index). Gen X shows a high affinity (121 index), while Gen Y (70 index) and Gen Z (67 index) are under-indexed, suggesting a lower representation compared to the average consumer.