Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Big Boy performance in the United States and how they change over time
See what factors influence Big Boy performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Big Boy is right in the middle
Sample of brands in the same percentile
An analysis of Big Boy' competitors in the United States
An analysis of Big Boy' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Big Boy's market performance is at the 52nd percentile, indicating an average market standing. This means Big Boy's foot traffic is on par with many competitors. Performance peers in the same percentile range include Der Dutchman, Happy Lemon, Azteca D'Oro Mexican Restaurant, Leo's Coney Island, El Fénix, and Tulua Bistro.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players.
Big Boy's top competitors based on customer cross-visitation are McDonald's (16.68%), Taco Bell (6.92%), Wendy's (6.76%), Burger King (5.59%), and Culver's (4.75%). This shows a significant overlap in customer base with major fast-food chains.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Big Boy experiences peak traffic between 10 AM and 1 PM, with the highest workload at 12 PM (60.38%). Traffic significantly decreases after 7 PM, indicating a need to adjust staffing levels accordingly.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographic groups.
Big Boy's customer base shows a high affinity towards women (index 95) and men (index 105). Gen X is overrepresented (index 127), while Gen Y (index 68) and Gen Z (index 77) are underrepresented, suggesting a need to attract younger demographics.