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Managing Partner, Global Business Development
See what factors influence Big Boy performance in the United States and how they change over time
See what factors influence Big Boy performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Big Boy' competitors in the United States
An analysis of Big Boy' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Big Boy is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Big Boy's market performance is at the 99th percentile, positioning it as a leading brand. This indicates a strong market presence relative to competitors like Godfather's Pizza and Bahama Buck's, which are in a similar percentile range.
Customer satisfaction is crucial for repeat business. Tracking CSAT helps understand customer sentiment and identify areas needing improvement.
Big Boy's overall CSAT is 63%, a decrease of 7.8 percentage points year-over-year. Satisfaction varies by state, with California at 78% and Illinois at 61%. The trend shows CSAT fluctuating between 62.08 and 64.12 from May to July 2025.
Average check reflects customer spending per visit, influencing revenue. Monitoring this KPI helps assess pricing strategies and customer value.
Big Boy's average check is $19.60, a 2.3% increase year-over-year. California has the highest average check at $25.00. Average check increased from $18.98 in May to $20.15 in July 2025.
Competitor analysis reveals market dynamics. It identifies key players, customer preferences, and competitive advantages in the Cafe & Restaurants industry.
Big Boy's customers also frequently visit McDonald's (19.05%), Taco Bell (8.61%), Wendy's (7.09%), Burger King (7.01%), and Culver's (6.63%). McDonald's is the most cross-visited competitor.
Understanding consumer segments informs targeted marketing. Gender and generational insights enhance customer engagement and brand positioning strategies.
Women show high affinity (97) and Men (102). Gen X demonstrates a higher-than-average affinity (123), while Gen Y (74) and Gen Z (63) have affinity indexes below 100.