Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Mimi's Cafe performance in the United States and how they change over time
See what factors influence Mimi's Cafe performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mimi's Cafe' competitors in the United States
An analysis of Mimi's Cafe' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mimi's Cafe is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, indicating customer preference and competitive standing within the Cafe & Restaurants industry.
Mimi's Cafe's market performance is leading at the 99th percentile. This high percentile indicates a strong competitive position, with significant customer preference relative to peers like Grimaldi's Pizzeria, Wings Etc., Uncle Julio's, Lambert's Café, Crabs and Salad and Go.
Customer satisfaction (CSAT) measures how well Mimi's Cafe meets customer expectations, impacting loyalty and brand reputation.
Mimi's Cafe's overall CSAT is 81%, a decrease of 4.8 percentage points year-over-year. Georgia shows the highest CSAT (94%), while New Mexico shows a lower CSAT (82%) with a decrease of 12.2 percentage points. Customer satisfaction fluctuates with best value in June (83.48%).
Average check reflects customer spending per visit, vital for revenue and profitability analysis. It indicates pricing strategy effectiveness.
Mimi's Cafe's overall average check is $28, a 2% decrease year-over-year. California has the highest average check ($32.10), while Tennessee has an average check of $25.60. The trend displays a growth from May ($26.92) to July ($28.68).
Outlet count indicates Mimi's Cafe's market presence and expansion strategy, influencing brand visibility and accessibility for customers.
Mimi's Cafe has 25 outlets in California, establishing the brand's main presence. Nevada, Texas and Arizona each have 3 outlets. Other states like Tennessee, New Mexico, Minnesota, Utah, Georgia and West Virginia have fewer locations.
Identifying competitors helps Mimi's Cafe understand its competitive landscape, informing strategies to attract and retain customers.
Mimi's Cafe's customers also frequently visit McDonald's (11.32%), Starbucks (8.00%), In-N-Out Burger (5.76%), Chick-fil-A (5.07%), and Olive Garden Italian Restaurant (4.59%). These brands represent key competitors for Mimi's Cafe.
Understanding traffic patterns helps optimize staffing and resource allocation, ensuring smooth operations and customer satisfaction during peak hours.
Mimi's Cafe experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (57.38). Traffic is minimal between 2 AM and 6 AM. Operations should adapt based on these high traffic hours.
Understanding consumer demographics allows Mimi's Cafe to tailor marketing efforts, ensuring relevance and resonating with key customer groups.
Women (108 affinity index) are overrepresented among Mimi's Cafe's consumers, while Men are underrepresented (93 affinity index). Gen X has a high affinity (124 index), while Gen Y (74 index) and Gen Z (90 index) are less strongly represented.