Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mimi's Cafe performance in the United States and how they change over time
See what factors influence Mimi's Cafe performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mimi's Cafe is right in the middle
Sample of brands in the same percentile
An analysis of Mimi's Cafe' competitors in the United States
An analysis of Mimi's Cafe' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mimi's Cafe's market performance is at the 51st percentile, indicating an average market position. This suggests moderate brand presence and customer preference compared to competitors like Der Dutchman, Lee's Famous Recipe Chicken, and Zeke's.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and customer experience, impacting brand perception and revenue.
Mimi's Cafe has an overall customer satisfaction of 82%, a decrease of 4 percentage points year-over-year. Georgia shows the highest satisfaction (95%), while North Carolina shows lower satisfaction (83%). This indicates varying service experiences across states.
Average check reflects customer spending per visit, crucial for revenue. Monitoring trends informs pricing and menu strategies for profitability.
The overall average check for Mimi's Cafe is $28.10, a decrease of 4.2% year-over-year. California has the highest average check ($32.70), while Arizona has a lower average check ($26.80). This suggests regional differences in spending habits.
Outlet count indicates brand reach and market presence. Expansion or contraction reflects business strategy and growth potential.
Mimi's Cafe has 26 outlets in California, representing the majority of its locations. Nevada, Arizona, and Texas each have 3 outlets. This shows a strong concentration in California with limited presence in other states.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve competitive positioning.
Mimi's Cafe's top competitors are McDonald's (9.13% cross-visitation), Starbucks (7.35%), In-N-Out Burger (4.94%), Denny's (4.69%), and Olive Garden (4.31%). This indicates that Mimi's Cafe customers also frequent fast-food and casual dining establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Mimi's Cafe experiences peak traffic between 10 AM and 12 PM, with the highest workload at 11 AM (58.77). Traffic is minimal between 2 AM and 5 AM. This highlights the importance of staffing during brunch and lunch hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Women are overrepresented (110 affinity index) among Mimi's Cafe customers, while men are underrepresented (90 affinity index). Gen X (113 affinity index) and Gen Z (112 affinity index) are overrepresented, while Gen Y (78 affinity index) is underrepresented.