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Managing Partner, Global Business Development
See what factors influence Abelardo's Mexican Fresh performance in the United States and how they change over time
See what factors influence Abelardo's Mexican Fresh performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Abelardo's Mexican Fresh' competitors in the United States
An analysis of Abelardo's Mexican Fresh' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Abelardo's Mexican Fresh is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Abelardo's Mexican Fresh is in the top 1% of brands, a leading position. This indicates a strong market presence. Performance peers in a similar range include Eataly, Q39, Qamaria Yemeni Coffee Co., Ledo Pizza, Milk & Honey Southern Inspired Kitchen, and Gino's East.
Customer Satisfaction (CSAT) reflects customer happiness, which boosts loyalty and positive reviews, influencing long-term success.
Overall customer satisfaction for Abelardo's Mexican Fresh is 76%, up 2.3 percentage points year-over-year. Oklahoma shows the highest satisfaction at 100%, while Iowa shows a slight decrease. CSAT increased from 74.06% in May to 79.16% in July 2025.
Average check indicates spending per customer, impacting revenue. Growth suggests upselling or increased prices; decline, the opposite.
The overall average check for Abelardo's Mexican Fresh is $18.20, up 5.5% year-over-year. Minnesota has the highest average check at $21.30. The average check decreased from $19.20 in May to $18.07 in July 2025.
Competitor analysis identifies key rivals and overlaps in customer base, informing competitive strategies and differentiation efforts.
McDonald's is the most cross-visited competitor with 15.83%, followed by Taco Bell (8.21%), Wendy's (7.02%), Burger King (6.67%), and Sonic Drive-In (6.55%). This shows customer overlap with major fast-food chains.
Understanding consumer segments by gender and generation is crucial for targeted marketing and effective positioning strategies.
Women are overrepresented among Abelardo's Mexican Fresh customers (affinity index 84), while men are highly overrepresented (affinity index 115). Gen X (111) and Gen Z (124) demonstrate high affinity, while Gen Y (95) is slightly underrepresented.