Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wing Shack performance in the United States and how they change over time
See what factors influence Wing Shack performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wing Shack' competitors in the United States
An analysis of Wing Shack' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Wing Shack is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wing Shack's market performance is at the 50th percentile, indicating an average market position. This means Wing Shack's foot traffic is on par with the median brand in the Cafe & Restaurants industry. Performance peers in the same percentile range include Divina Carne Brazilian Steakhouse, Biscuitville, Crafty Crab, Spitz, Perry's Steakhouse & Grille, and WingHouse.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, impacting loyalty and brand reputation.
Wing Shack boasts a high overall CSAT of 94%, a 4 percentage point increase year-over-year, indicating improved customer happiness. Colorado shows a CSAT of 94% with a 4.6 percentage point increase, while Wyoming has a CSAT of 92% with a decrease of 5.8 percentage points.
Average check reveals how much customers spend per visit, influencing revenue and profitability strategies.
Wing Shack's overall average check is $24.40, a 4.7% decrease year-over-year. Colorado's average check is $24.60, while Wyoming's is $21.00. The decrease in average check suggests customers are spending slightly less per visit compared to last year.
Outlet count indicates brand reach and market presence, influencing accessibility and growth potential.
Wing Shack has 12 outlets in Colorado and 1 in Wyoming. The higher number of outlets in Colorado indicates a stronger market presence in that state compared to Wyoming.
Identifying top competitors helps understand market dynamics and refine strategies to gain a competitive edge.
Wing Shack's top competitors based on customer cross-visitation are McDonald's (10.53%), Wendy's (8.77%), Taco Bell (7.60%), Cheba Hut "Toasted" Subs (5.26%), and Subway (4.09%). This indicates that customers who visit Wing Shack also frequently visit these fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation to meet customer demand effectively.
Wing Shack experiences peak traffic workload between 16:00 and 19:00 (4 PM to 7 PM), with the highest workload at 18:00 (6 PM) at 76.65. Traffic is minimal between midnight and 9:00 AM. This data suggests the need for increased staffing during peak hours.
Understanding consumer segments allows for targeted marketing and product development, enhancing customer engagement and loyalty.
Wing Shack's customer base shows a higher affinity towards women (83) and men (116). Gen Y (117) shows a higher affinity, while Gen Z (75) shows a lower affinity. These affinity indexes suggest that marketing efforts may be more effective if tailored to Gen Y.