Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Biscuitville performance in the United States and how they change over time
See what factors influence Biscuitville performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Biscuitville' competitors in the United States
An analysis of Biscuitville' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Biscuitville is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Biscuitville's MARKET PERFORMANCE percentile is 99, indicating a leading position in the Cafe & Restaurants industry in the United States. This signifies a high degree of customer preference. Performance peers include Houlihan's, Duffy's Sports Grill, Black Angus Steakhouse, The Spot, Costco Food Court and Gen Korean BBQ House.
Customer satisfaction (CSAT) is crucial for understanding customer loyalty and predicting future revenue streams, showing areas for service improvement.
Biscuitville's overall CSAT is 72%, a decrease of 2.5 percentage points year-over-year. Virginia shows the highest CSAT at 78%, while North Carolina and South Carolina have 72% and 71% respectively. A decreasing trend suggests a need to address customer concerns.
Average check (transaction value) indicates spending habits, reflecting menu pricing effectiveness and customer purchasing behavior trends.
The overall average check for Biscuitville is $10.90, reflecting a 1.2% decrease year-over-year. Virginia has the highest average check at $11.90. The slight decrease suggests possible adjustments in pricing or customer purchasing habits.
Competitor analysis reveals market dynamics, highlights competitive threats, and informs strategic positioning for sustained growth.
Biscuitville's top competitors based on cross-visitation are McDonald's (16.28%), Chick-fil-A (15.08%), Bojangles (11.97%), Taco Bell (8.14%), and Wendy's (7.82%). This data reveals the brands frequently visited by Biscuitville's customer base.
Understanding consumer segments enables targeted marketing strategies and product positioning, maximizing engagement and brand affinity.
Biscuitville's consumer base shows higher affinity with women (86 affinity index) and men (112 affinity index), Gen X (131 affinity index) than Gen Y (72 affinity index) and Gen Z (61 affinity index). This indicates a stronger representation/engagement from those segments relative to the average consumer.