Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Crafty Crab performance in the United States and how they change over time
See what factors influence Crafty Crab performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Crafty Crab' competitors in the United States
An analysis of Crafty Crab' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Crafty Crab is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference in the Cafe & Restaurants industry.
Crafty Crab's market performance is in the top 1% in the United States, indicating a leading position. This high percentile reflects strong customer preference and competitive advantage. Performance peers include Hooks Calabash Seafood Buffet, PJ's Coffee, Fox's Pizza Den, Nan Xiang Soup Dumplings, Andy's Pizza, and Cody's Original Roadhouse, also in the top percentile.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps identify areas for service improvement and strengthens brand loyalty.
Crafty Crab's overall CSAT is 71%, a slight decrease of 0.9 percentage points year-over-year. Alabama shows the highest CSAT at 81% with a growth of 2.5 percentage points, while Texas shows a CSAT of 69% with a decline of 6.2 percentage points. This indicates varying customer experiences across different states, with positive trends in Alabama, Florida and Minnesota.
Average check reflects customer spending per visit. Monitoring this KPI helps assess pricing strategies and identify revenue growth opportunities.
Crafty Crab's overall average check is $50.60, a decrease of 4.5% year-over-year. Maryland has the highest average check at $56.30. The average check varies by state, indicating regional differences in spending habits. All the states show no growth in average check.
Number of outlets signifies brand reach and expansion. Tracking this metric indicates growth and market penetration in different geographic areas.
Crafty Crab has a total of 18 outlets in the United States. Florida has the highest number of outlets at 18. This distribution highlights key markets and areas for potential expansion. There is a total of 9 states where Crafty Crab is present.
Competitor analysis identifies key rivals and customer preferences. Understanding competitive dynamics enables strategic positioning and marketing effectiveness.
Crafty Crab's top competitors based on cross-visitation are McDonald's (14.32%), Chick-fil-A (8.02%), Wendy's (6.04%), Popeyes Louisiana Kitchen (5.12%), and IHOP (4.73%). This indicates that customers who visit Crafty Crab also frequent these fast-food and casual dining establishments.
Traffic workload analysis shows peak hours, optimizing staffing and resource allocation. It helps enhance customer experience during busy periods.
Crafty Crab experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (63.12%). Traffic is minimal between 0:00 and 10:00. Resource allocation and staffing should be optimized during peak hours to ensure customer satisfaction.
Consumer segment analysis informs targeted marketing. Gender and generational insights enable customized strategies to enhance customer engagement.
Crafty Crab's consumer base shows a higher affinity towards women (118%) and a lower affinity towards men (83%). The Gen X, Gen Y, and Gen Z segments show indexes of 103%, 102%, and 103% respectively. This suggests a strong appeal to women. All 3 generations have almost same representation.