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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Crafty Crab performance in the United States and how they change over time
See what factors influence Crafty Crab performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Crafty Crab' competitors in the United States
An analysis of Crafty Crab' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Crafty Crab is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Crafty Crab's market performance is at the 50th percentile, indicating an average market position. This means Crafty Crab's foot traffic is typical compared to its peers. Performance peers in the same percentile range include Fudpucker's Beachside Bar & Grill, Bocas House, HTeaO, Hangry Joe's Hot Chicken, WingHouse, and Roosters.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Crafty Crab's overall CSAT is 74%, a slight decrease of 0.3 percentage points year-over-year. Texas and South Carolina show the highest CSAT at 81%. Maryland shows the largest CSAT growth at 18 percentage points. The CSAT trend shows fluctuations between 71.72% and 77.39% from June to August 2025.
Average check reveals spending per customer, crucial for revenue analysis. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Crafty Crab's overall average check is $52.00, a 1% increase year-over-year. Illinois has the highest average check at $67.30. The average check fluctuated between $51.29 and $53.25 from June to August 2025, indicating slight variations in customer spending over time.
Outlet count indicates brand reach and expansion. Tracking this KPI reveals growth strategy effectiveness and market penetration across different regions.
Crafty Crab has a total of 45 outlets in the United States. Florida has the most outlets with 20, followed by Texas with 7. North Carolina and Maryland each have 4 outlets. This distribution highlights key markets for Crafty Crab's presence.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Crafty Crab's top competitors based on customer cross-visitation are McDonald's (12.67%), Chick-fil-A (6.82%), Wendy's (5.85%), Starbucks (3.76%), and Taco Bell (3.76%). This indicates that customers who visit Crafty Crab also frequent these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing. Analyzing hourly trends optimizes resource allocation and enhances customer experience during busy periods.
Crafty Crab experiences peak traffic workload between 18:00 and 19:00, reaching 61.97%. Traffic starts increasing at 11:00, with a significant surge from 12:00 onwards. The lowest traffic is observed between 0:00 and 10:00.
Consumer segments reveal key demographics, enabling targeted marketing. Understanding gender and generational preferences optimizes messaging and product offerings.
Crafty Crab's customer base shows a higher affinity towards women (116 index) compared to men (85 index). Among generations, Gen Y (104 index) shows a slightly higher affinity compared to Gen X (100 index) and Gen Z (94 index).