Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence First Watch performance in the United States and how they change over time
See what factors influence First Watch performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of First Watch' competitors in the United States
An analysis of First Watch' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
First Watch is in the top 17% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
First Watch's market performance is at the 83rd percentile, indicating an above average market standing. This means First Watch captures more customer traffic than most competitors. Performance peers in the same range include Texas Roadhouse, Fogo de Chão Brazilian Steakhouse, and Pizza Hut.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, directly impacting loyalty and brand reputation.
First Watch boasts an 86% overall CSAT, a 2.5 percentage point increase year-over-year, showing improved customer happiness. West Virginia and Texas lead with 90% CSAT each, indicating strong performance in these states.
Average check reveals how much customers spend per visit, reflecting menu pricing, order size, and customer spending habits.
The overall average check for First Watch is $24.50, up 8.4% year-over-year, indicating customers are spending more per visit. Nevada leads with $28.30, suggesting higher spending in that state.
Number of outlets indicates brand reach and market presence, reflecting expansion strategy and potential customer access.
First Watch has 142 outlets in Florida, the most of any state, demonstrating a strong presence there. Texas follows with 72 outlets, indicating a significant but smaller footprint.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategy and market positioning.
McDonald's (6.76% cross-visitation) and Chick-fil-A (5.51%) are the top competitors whose customers also visit First Watch, suggesting potential overlap in customer base and market segments.
Traffic workload by hours reveals peak and off-peak times, enabling optimized staffing and resource allocation for better service.
Traffic workload peaks between 10 AM and 12 PM, with the highest workload at 11 AM (62.70), indicating the busiest hours for First Watch restaurants. There is no traffic between 3 PM and 7 AM.
Consumer segments help tailor marketing by understanding demographic preferences, improving engagement and ROI.
Women show a high affinity (102 index) for First Watch, while men are slightly under-indexed (98). Gen X shows a high affinity (123 index), while Gen Y (85) and Gen Z (77) are under-indexed.