Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence First Watch performance in the United States and how they change over time
See what factors influence First Watch performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of First Watch' competitors in the United States
An analysis of First Watch' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
First Watch is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share of foot traffic, indicating competitive strength and customer preference in the cafe & restaurants industry.
First Watch's market performance is in the top 1% (leading). This indicates a leading market position, showing a strong customer preference. Performance peers in a similar position include Dairy Queen, Pizza Hut, Whataburger, Olive Garden Italian Restaurant, Little Caesars Pizza, and Fogo de Chão Brazilian Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, repeat business, and positive word-of-mouth, all crucial for brand growth.
First Watch demonstrates high customer satisfaction, with an overall CSAT of 85%, a 2.7 percentage point increase year-over-year. The highest CSAT is in Mississippi (95%), while other states like Texas (90%), Wisconsin (89%), and Colorado (88%) also show strong satisfaction levels. West Virginia shows a slight decrease in CSAT.
Average check (transaction value) shows how much customers spend, reflecting pricing strategy effectiveness and customers' willingness to spend per visit.
The overall average check for First Watch is $24.3, reflecting a 7.4% year-over-year increase, which may reflect menu price increases or customer willingness to purchase more items. New Jersey has the highest average check ($26.3 USD). Other states also show solid average check values.
Outlet count indicates brand reach and expansion strategy, directly impacting market presence, brand visibility and potential customer base.
First Watch has 134 outlets in Florida, marking it as the state with the highest number of locations. Texas follows with 68 outlets, and Ohio has 44. The distribution of outlets reflects the brand's expansion strategy across the United States.
Competitor analysis shows which brands attract similar customers, informing competitive strategy and highlighting potential cross-promotional opportunities.
McDonald's (7.22%) has the highest cross-visitation rate among First Watch customers, followed by Chick-fil-A (5.45%) and Starbucks (4.49%). Cracker Barrel Old Country Store (3.34%) and Texas Roadhouse (3.04%) are also frequently visited by First Watch customers.
Traffic workload analysis reveals peak hours, enabling staff optimization, inventory management, and targeted marketing campaigns to improve efficiency.
Traffic workload at First Watch begins to increase at 7:00 AM, peaking between 10:00 AM and 12:00 PM. The workload declines after 12:00 PM, with minimal activity after 2:00 PM, reflecting the brand’s focus on breakfast and lunch hours.
Consumer segment analysis helps tailor marketing to specific demographics, increasing ad relevance and brand resonance, ultimately boosting customer engagement.
First Watch's customer base shows a high affinity index for women (103) compared to men (98), suggesting a stronger appeal to female consumers. There is also a higher affinity for Gen X (124) compared to Gen Y (85) and Gen Z (77).