Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wendy's performance in the New Zealand and how they change over time
See what factors influence Wendy's performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the New Zealand
An analysis of Wendy's' competitors in the New Zealand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Brand's share of foot traffic reveals its competitive strength and customer preference, showing industry position.
Wendy's, with a 99th percentile, is a leading brand. This high percentile indicates strong market performance and customer preference compared to peers like Pizza Club, HELL Pizza, and St Pierres Sushi, who share similar top-tier positioning.
CSAT reflects customer loyalty and brand perception, directly influencing revenue and growth potential of the brand.
Overall customer satisfaction for Wendy's in New Zealand is 58%, a decrease of 3.9 percentage points year-over-year. Satisfaction varies by region, with Manawatū-Whanganui showing the highest CSAT at 75% and Canterbury the lowest at 48%. This indicates regional differences in customer experience.
Average check reflects spending per customer, crucial for revenue insights and pricing strategy optimization of the brand.
The overall average check for Wendy's is NZD 26.3, a decrease of 5.6% year-over-year. Wellington has the highest average check at NZD 37.9. This suggests variations in customer spending habits across different regions in New Zealand.
Outlet count signifies brand reach, market presence and potential accessibility to its target consumer base.
Wendy's has 11 outlets in Auckland, the highest number compared to other regions. Bay of Plenty has 3 outlets, while Canterbury and Waikato each have 2. This distribution highlights Auckland as a key market for Wendy's in New Zealand.
Understanding key competitors helps refine strategies, identify opportunities, and stay ahead in the market. Crucial competitive insights.
McDonald's is the top competitor with a cross-visitation rate of 28.29%, followed by KFC at 13.15% and Burger King at 11.95%. This indicates that a significant portion of Wendy's customers also visit these competing fast-food chains.
Traffic workload analysis helps optimize staffing and resources during peak hours, enhancing customer experience and efficiency.
Wendy's experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (66.38). Traffic is minimal during the early morning hours. This information is crucial for staffing and resource allocation.
Demographic insights enable targeted marketing, product development, and communication strategies for the brand.
Women are overrepresented with an affinity index of 66, while Men are strongly overrepresented, with an affinity index of 129. Gen Z show very high affinity (167), Gen Y also overrepresented (99), while Gen X are underrepresented (46), This suggests Wendy's resonates more with the male segment as well as Gen Z in New Zealand.