Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the New Zealand and how they change over time
See what factors influence Wendy's performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the New Zealand
An analysis of Wendy's' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's market performance in New Zealand is at the 57th percentile, indicating an average market standing. This suggests moderate brand preference compared to competitors. Performance peers in the same range include The Chill Lab, Novelty Sweets, Joe's Garage and Starbucks.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for sustainable success.
Wendy's overall customer satisfaction in New Zealand is 58%, a decrease of 5.3 percentage points year-over-year. Waikato shows the highest satisfaction at 81%, while Wellington has the lowest at 38%. This indicates regional variations in customer experience.
Average check reveals customer spending habits, informing pricing strategies and menu optimization to boost revenue per transaction.
Wendy's average check in New Zealand is NZD 27.3, a decrease of 1.3% year-over-year. Waikato and Auckland have the highest average check at NZD 27.1. This suggests a slight decline in customer spending per visit.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential. Strategic expansion maximizes customer convenience.
Wendy's has a total of 22 outlets in New Zealand. Auckland has the highest number of outlets with 11, representing 50% of the total. This indicates a strong presence in Auckland compared to other regions.
Competitor analysis identifies key rivals and their market share, guiding strategic positioning and competitive advantage efforts.
Wendy's top competitors in New Zealand, based on cross-visitation, are McDonald's (26.37%), KFC (13.93%), Burger King (8.96%), Domino's Pizza (8.46%), and BurgerFuel (5.47%). McDonald's has significantly higher cross-visitation.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Wendy's traffic workload in New Zealand peaks between 12:00 PM and 6:00 PM, with the highest traffic at 1:00 PM (66.61%). Traffic is minimal between 1:00 AM and 8:00 AM. This highlights peak operational hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for higher engagement.
Wendy's customer base in New Zealand shows a high affinity towards women (index 73) and Gen Z (index 202). Gen Y also shows high affinity (index 104). This suggests marketing should focus on these demographics.