Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the New Zealand and how they change over time
See what factors influence Burger King performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the New Zealand
An analysis of Burger King' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in New Zealand is at the 74th percentile, indicating an average/above average market standing. This means Burger King outperforms many competitors in attracting customer traffic. Performance peers in a similar range include Goode Brothers, Lone Star, Chicking, Domino's Pizza, RE Burger and Subway.
Customer satisfaction (CSAT) reflects brand perception. High CSAT scores correlate with loyalty, advocacy, and repeat business, driving long-term growth.
Burger King's overall customer satisfaction in New Zealand is 64%, an increase of 8.6 percentage points year-over-year. Otago shows the highest CSAT at 93%, followed by Hawke's Bay at 80%. Auckland has the lowest CSAT at 63%, but still shows growth. This indicates a generally positive customer experience, with regional variations.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies, promotions, and menu offerings to boost revenue.
The overall average check for Burger King in New Zealand is 23.8 NZD, a decrease of 7.5% year-over-year. Waikato has the highest average check at 27.1 NZD. Otago has the lowest average check at 21.9 NZD. This suggests a need to analyze factors influencing spending in different regions.
Outlet count indicates market presence. Tracking this metric informs expansion strategies, market penetration, and competitive positioning within the industry.
Burger King has the most outlets in Auckland (27), followed by Canterbury (12) and Waikato (10). Regions like Southland and Gisborne have only 1 outlet each. This distribution highlights key markets and potential areas for expansion.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract customers and differentiate from competitors.
McDonald's is the top competitor for Burger King, with a cross-visitation rate of 32.30%. Other key competitors include KFC (12.62%), Domino's Pizza (8.52%), Subway (6.72%), and Pizza Hut (5.74%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload analysis optimizes staffing. Understanding peak hours ensures adequate service, minimizes wait times, and maximizes operational efficiency.
Burger King's peak traffic workload occurs between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (68.04%). Traffic is minimal between midnight and 7:00 AM. This data informs staffing and resource allocation strategies.
Consumer segment analysis enables targeted marketing. Understanding demographics informs personalized campaigns, product development, and tailored customer experiences.
Burger King's customer base shows a high affinity towards women (80%) and men (118%). Among generations, Gen Y (114%) shows a higher affinity, while Gen Z (51%) is under-indexed. This suggests marketing should consider the preferences of Gen Y and address the under-representation of Gen Z.