Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the New Zealand and how they change over time
See what factors influence Burger King performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the New Zealand
An analysis of Burger King' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry. It's a KPI for growth.
Burger King in New Zealand holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to its peers like RE Burger, Lone Star, and Chicking.
Customer satisfaction reflects brand perception and loyalty. A higher CSAT typically correlates with increased customer retention and positive word-of-mouth, boosting sales.
Burger King's overall customer satisfaction in New Zealand is 59%, a 6.9 percentage point increase year-over-year. Hawke's Bay shows the highest satisfaction at 93%, while Otago has the lowest growth, decreasing by 3.7 percentage points.
Average check reveals customer spending habits and pricing effectiveness. Tracking this metric helps optimize menu pricing and promotional strategies to boost revenue.
The average check for Burger King in New Zealand is 23.8 NZD, a decrease of 6.1% year-over-year. Auckland has the highest average check at 27.2 NZD. Continuous monitoring is essential to reverse the negative trend.
Outlet count indicates brand reach and market penetration. A larger network can enhance accessibility, driving revenue growth and brand visibility within the cafe sector.
Burger King has 26 outlets in Auckland, making it the region with the highest number of locations in New Zealand. Outlet distribution is concentrated, with strategic expansion needed in other regions to boost reach.
Competitor analysis helps understand market dynamics and identify competitive threats. Tracking cross-visitation patterns provides insights for strategic positioning and marketing efforts.
McDonald's is the top competitor with a cross-visitation rate of 32.59% among Burger King customers in New Zealand. KFC, Domino's Pizza, Pizza Hut, and Subway also show significant overlap in customer base.
Traffic workload analysis reveals peak hours and operational efficiency. Understanding traffic patterns enables better staff allocation, reducing wait times and enhancing customer satisfaction.
Burger King in New Zealand experiences peak traffic between 12 PM and 6 PM, with the highest workload at 1 PM (67.76). Traffic is minimal between 12 AM and 7 AM, indicating a need to focus resources during peak times.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights enhance positioning strategies, ensuring effective engagement and resource allocation.
Burger King's customer base shows high affinity among men (117) and Gen X (155) in New Zealand. Women (79) and Gen Y (110) are also represented. Gen X show stronger affinity, while women have lower-than-average engagement.