Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BurgerFuel performance in the New Zealand and how they change over time
See what factors influence BurgerFuel performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BurgerFuel' competitors in the New Zealand
An analysis of BurgerFuel' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
BurgerFuel is in the top 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
BurgerFuel's market performance is at the 82nd percentile, indicating an above-average position in the Cafe & Restaurants industry in New Zealand. This suggests a strong market presence and customer preference compared to many competitors. Performance peers in a similar range include Domino's Pizza, RE Burger and Subway.
Customer satisfaction (CSAT) reflects brand perception. High CSAT scores correlate with loyalty, repeat business, and positive word-of-mouth, driving revenue.
BurgerFuel's overall customer satisfaction is 91%, a slight decrease of 1.2 percentage points year-over-year. Otago shows the highest CSAT at 97%, while Wellington shows a decrease. The CSAT trend shows fluctuations between 88.02% and 92.70% during the observed period.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities to boost revenue.
The overall average check for BurgerFuel is 27.3 NZD, a 1.9% increase year-over-year. Wellington has the highest average check at 28.3 NZD. The average check trend shows fluctuations between 26.76 NZD and 28 NZD during the observed period.
Outlet count indicates brand reach. Tracking this KPI informs expansion strategies and assesses market penetration relative to competitors.
BurgerFuel has a total of 60 outlets in New Zealand. Auckland has the highest number of outlets with 24, followed by Wellington with 9 and Canterbury with 7. This distribution highlights key markets for BurgerFuel within New Zealand.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract customers from competitors and retain existing ones.
The top competitors for BurgerFuel, based on customer cross-visitation, are McDonald's (16.56%), KFC (7.66%), Burger King (6.00%), Domino's Pizza (4.76%), and Subway (4.76%). This indicates that a significant portion of BurgerFuel's customers also visit these competing fast-food chains.
Traffic workload analysis reveals peak hours. Understanding traffic patterns enables efficient staffing and resource allocation to optimize customer service.
BurgerFuel experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest traffic workload at 6:00 PM (68.08%) and 1:00 PM (48.37%). Traffic is minimal between midnight and 8:00 AM.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product offerings.
BurgerFuel's customer base shows a high affinity towards women (85%) and men (114%). Among generations, Gen X (104%) and Gen Y (109%) are overrepresented, while Gen Z (69%) is underrepresented, suggesting a need to tailor marketing strategies to better engage this younger demographic.