Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence BurgerFuel performance in the New Zealand and how they change over time
See what factors influence BurgerFuel performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BurgerFuel' competitors in the New Zealand
An analysis of BurgerFuel' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
BurgerFuel is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
BurgerFuel holds a leading market position with a percentile of 99 in New Zealand's Cafe & Restaurants industry, placing it in the top 1% of brands. This high percentile demonstrates strong customer preference and competitive strength. Performance peers include KFC, Subway, McDonald's, Domino's Pizza, Pizza Hut and Lone Star.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand advocacy. High CSAT scores often correlate with repeat business and positive word-of-mouth.
BurgerFuel boasts a high overall CSAT of 90%, a 0.8 percentage point increase year-over-year. Manawatū-Whanganui, Northland and Otago have the highest CSAT. Overall trend shows increasing CSAT through May, June and July 2025.
Average check reveals how much customers spend per visit, impacting revenue. Monitoring this KPI can help optimize pricing strategies and identify upselling opportunities.
The overall average check for BurgerFuel is 27.7 NZD, a 2.2% increase year-over-year. Northland shows the highest average check, at 31.9 NZD. The average check varied through May, June and July 2025.
Outlet count indicates brand reach and market presence. Tracking this KPI can reveal expansion strategies and regional performance variations.
BurgerFuel has a total of 60 outlets in New Zealand. Auckland has the highest concentration of outlets (24), followed by Wellington (9) and Canterbury (7). This distribution highlights key markets for BurgerFuel.
Competitor analysis identifies key rivals and customer overlap. Monitoring competitor visitation patterns informs strategies for customer retention and acquisition.
The top competitors for BurgerFuel, based on cross-visitation, are McDonald's (17.37%), KFC (8.76%), Burger King (6.57%), Subway (5.01%), and Domino's Pizza (4.85%). This indicates that BurgerFuel customers also frequent these establishments.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
BurgerFuel experiences peak traffic workload between 10 AM and 9 PM, with the highest traffic around 6 PM (69.76%) and 1 PM (49.31%). Traffic is minimal in the early morning hours (3 AM to 7 AM).
Analyzing consumer segments by gender and generation enables targeted marketing. Affinity insights guide positioning strategies and tailor communication for maximum impact.
Women show high affinity (83) and Men show overrepresentation (114). Gen Y shows overrepresentation (106), while Gen X (99) and Gen Z (99) are closer to the average. This data assists in tailoring marketing efforts to match the preferences of these segments.