Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the New Zealand and how they change over time
See what factors influence McDonald's performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the New Zealand
An analysis of McDonald's' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading market performance position at the 95th percentile in New Zealand's Cafe & Restaurants industry. This indicates a strong competitive advantage, reflecting high customer preference. Performance peers include Lone Star, Domino's Pizza, Subway, BurgerFuel, KFC and Pizza Hut.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine marketing and retention strategies.
McDonald's in New Zealand sees significant cross-visitation with KFC (12.13%) and Burger King (10.24%). Domino's Pizza (6.28%), Pizza Hut (5.89%), and Subway (5.14%) also attract McDonald's customers, indicating shared customer bases.
Traffic workload shows peak hours. This helps optimize staffing and resource allocation for better customer service.
McDonald's in New Zealand experiences peak traffic between 11 AM and 2 PM, with the highest workload at 12 PM (68.56%). Traffic starts increasing at 6 AM, peaks during lunch hours, and declines after 6 PM.
Consumer segments help tailor marketing. Understanding gender and generational preferences allows targeted campaigns.
McDonald's in New Zealand shows a high affinity with men (index 119) and Gen X (index 122), indicating these segments are overrepresented among customers. Women (index 79), Gen Y (index 92), and Gen Z (index 96) are underrepresented.