Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the New Zealand and how they change over time
See what factors influence McDonald's performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the New Zealand
An analysis of McDonald's' competitors in the New Zealand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showcasing competitive strength and customer preference in the Cafe & Restaurants sector.
McDonald's in New Zealand is a leading brand with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a dominant market standing compared to peers like KFC, Pizza Hut, BurgerFuel, Subway and Domino's Pizza.
Customer satisfaction (CSAT) reflects customer happiness, critical for loyalty and repeat business, impacting long-term profitability and brand reputation.
McDonald's in New Zealand shows an overall customer satisfaction of 51%, a 3.6 percentage point increase year-over-year. Tasman has the highest CSAT at 71%, while West Coast shows the largest growth at 36 percentage points. This indicates generally positive customer sentiment.
Average check size reflects spending per transaction, vital for revenue optimization and understanding customer purchasing behavior in Cafe & Restaurants.
The average check for McDonald's in New Zealand is 23.5 NZD, a 1.1% decrease year-over-year. Bay of Plenty has the highest average check at 26 NZD. A slight decrease could indicate changing customer preferences.
Outlet count shows brand's physical presence, affecting market reach, customer accessibility, and overall brand visibility in the Cafe & Restaurants sector.
McDonald's has 64 outlets in Auckland, the most in New Zealand, reflecting a strong presence. Canterbury and Waikato each have 20 outlets, indicating significant regional coverage. The outlet distribution impacts market share and accessibility.
Competitor analysis identifies key rivals, informing strategies to gain market share in the competitive Cafe & Restaurants industry.
McDonald's customers in New Zealand also frequently visit KFC (12.27%), Burger King (9.5%), Domino's Pizza (6.77%), Pizza Hut (6.27%), and Subway (5.88%). This cross-visitation highlights main competitors and shared customer base.
Understanding traffic workload by hours helps optimize staffing, manage resources, and enhance customer experience during peak times in the Cafe & Restaurants sector.
McDonald's in New Zealand experiences peak traffic around noon (68.92%) and throughout lunch hours, with lighter traffic during early morning hours. Efficient staffing and resource allocation are most crucial during peak hours to optimize operations.
Understanding consumer segments enables targeted marketing, tailored product offerings, and improved customer engagement in the competitive Cafe & Restaurants sector.
McDonald's customer base in New Zealand shows a higher affinity among women (81%, under-indexed) and Gen X (130%, high affinity). Gen Y and Gen Z are closer to average. Strategic marketing should consider the specific preferences of Gen X.