Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the New Zealand and how they change over time
See what factors influence McDonald's performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the New Zealand
An analysis of McDonald's' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a market performance percentile of 93 in New Zealand, indicating a leading position. This signifies a strong market presence and high customer preference compared to competitors like Domino's Pizza, RE Burger, and Subway.
Customer satisfaction is crucial for loyalty and growth. Tracking CSAT helps understand customer perception and identify areas for improvement.
McDonald's overall customer satisfaction in New Zealand is 52%, a 3.3 percentage point increase year-over-year. West Coast shows the highest CSAT at 92%, while Northland and Tasman experienced decreases. This indicates varying regional performance.
Average check reflects spending per customer. Monitoring this KPI helps assess pricing strategies and customer spending habits.
The average check for McDonald's in New Zealand is 23.4 NZD, a 0.3% increase year-over-year. Wellington has the highest average check at 27.8 NZD. This suggests a slight increase in customer spending.
Outlet count indicates market reach. Tracking this KPI helps assess brand presence and expansion efforts across regions.
McDonald's has 67 outlets in Auckland, the highest number in New Zealand. Waikato and Canterbury follow with 22 and 20 outlets, respectively. This distribution reflects regional market penetration.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs competitive strategies and market positioning.
KFC and Burger King are McDonald's top competitors in New Zealand, with cross-visitation rates of 12.21% and 9.66%, respectively. This indicates a significant overlap in customer base.
Traffic workload analysis reveals peak hours. Understanding customer traffic patterns optimizes staffing and resource allocation.
McDonald's in New Zealand experiences peak traffic between 11 AM and 7 PM, with the highest workload around 12 PM. This data helps optimize staffing during peak hours.
Consumer segments reveal customer demographics. Understanding gender and generational affinity informs targeted marketing and product strategies.
Women show high affinity (82%) towards McDonald's, while men are over-represented (116%). Gen X is over-represented (116%), while Gen Z is under-represented (72%). This data informs targeted marketing.