Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Columbus Coffee performance in the New Zealand and how they change over time
See what factors influence Columbus Coffee performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Columbus Coffee' competitors in the New Zealand
An analysis of Columbus Coffee' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Columbus Coffee is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Columbus Coffee's market performance is at the 60th percentile, indicating an average/above average market standing in New Zealand's Cafe & Restaurants industry. This means Columbus Coffee performs better than 60% of its peers. Performance peers in the same percentile range include Chicking, RE Burger, Joe's Garage, Starbucks and Popeyes Louisiana Kitchen.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
The top competitors for Columbus Coffee, based on cross-visitation, are McDonald's (15.90%), KFC (7.95%), Burger King (5.02%), The Coffee Club (5.02%), and Subway (4.60%). This indicates that customers who visit Columbus Coffee also frequently visit these fast-food chains and coffee shops.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Columbus Coffee experiences peak traffic workload between 10:00 AM and 12:00 PM, with the highest workload at 12:00 PM (65.74%). Traffic starts increasing at 6:00 AM, peaks around midday, and then gradually decreases throughout the afternoon and evening.
Consumer segment analysis enables targeted marketing, tailoring strategies to resonate with specific demographics for maximum impact.
Columbus Coffee's customer base shows a high affinity towards women (96 affinity index) and men (104 affinity index). Gen X is overrepresented (240 affinity index), while Gen Y is underrepresented (82 affinity index) compared to the average consumer.