Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Columbus Coffee performance in the New Zealand and how they change over time
See what factors influence Columbus Coffee performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Columbus Coffee' competitors in the New Zealand
An analysis of Columbus Coffee' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Columbus Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Columbus Coffee's market performance is at the 99th percentile in New Zealand's Cafe & Restaurants industry, marking it as a leading brand. This strong position signifies high customer preference compared to competitors like Joe's Garage, Starbucks, St Pierres Sushi, HELL Pizza.
Customer satisfaction (CSAT) indicates loyalty and is crucial for repeat business and positive word-of-mouth, impacting long-term success.
Columbus Coffee's overall customer satisfaction is 73%, up 3.1 percentage points year-over-year. Nelson shows the highest CSAT at 85% with significant growth. Waikato, Southland, and Bay of Plenty show decreased CSAT, while Auckland's CSAT increased.
Average check reflects customer spending per visit, indicating menu pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Columbus Coffee is 22.8 NZD, a 5% decrease year-over-year. Waikato has the highest average check at 32.1 NZD. Wellington, Auckland, Bay of Plenty, and Canterbury have lower average check values.
Outlet count reflects brand reach and market presence, vital for accessibility and revenue potential across different regions.
Columbus Coffee has 28 outlets in Auckland, the most in New Zealand. Canterbury has 8 outlets, while Waikato and Wellington each have 6. Bay of Plenty has 5, with Manawatu-Whanganui and Otago having 4 each.
Competitor analysis reveals market dynamics, helping refine strategies for differentiation and customer acquisition.
Columbus Coffee's top competitors based on customer cross-visitation are McDonald's (13.55%), The Coffee Club (4.78%), KFC (4.38%), Domino's Pizza (3.98%), and Subway (3.59%). This shows customer overlap with fast-food chains.
Traffic workload by hour shows peak times, helping optimize staffing and resource allocation for better service.
Columbus Coffee's peak traffic workload is between 11 AM and 12 PM, reaching 64.47 and 64.41 respectively. There is significant traffic from 7 AM, peaking at lunch hours and gradually decreasing in the afternoon.
Consumer segment insights enable tailored marketing, boosting engagement and relevance to diverse customer groups.
Women are over-represented (Affinity Index 103) and Men are under-represented (Affinity Index 97). Gen X segment is under-represented (Affinity Index 93), while Gen Y is slightly under-represented (Affinity Index 99).