Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Columbus Coffee performance in the New Zealand and how they change over time
See what factors influence Columbus Coffee performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Columbus Coffee' competitors in the New Zealand
An analysis of Columbus Coffee' competitors in the New Zealand
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Columbus Coffee is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Columbus Coffee's market performance is at the 58th percentile, indicating an average/above average market standing. This means Columbus Coffee captures more customer traffic than approximately 58% of brands in the Cafe & Restaurants industry in New Zealand. Performance peers in the same percentile range include Joe's Garage, St Pierres Sushi, HELL Pizza, and Popeyes Louisiana Kitchen.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Columbus Coffee's overall customer satisfaction is 78%, stable year-over-year. Waikato shows the highest CSAT at 91%, while Bay of Plenty has the lowest at 69% with the largest decrease (-17.8pp). Auckland shows an increase of 1.5pp. The CSAT dynamic data shows fluctuations between 77.27% and 80.33% during the reporting period.
Average check reveals spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Columbus Coffee is 22.5 NZD, a decrease of 7.7% year-over-year. Wellington has the highest average check at 28.6 NZD. The average check dynamic data shows fluctuations between 21.91 NZD and 23.28 NZD during the reporting period.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Columbus Coffee has the most outlets in Auckland (27), followed by Canterbury (8) and Wellington (7). Manawatū-Whanganui and Otago each have 4 outlets, while Southland and Hawke's Bay have 2. Northland has 3 and Bay of Plenty has 5.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Columbus Coffee, based on customer cross-visitation, are McDonald's (15.59%), Domino's Pizza (3.76%), KFC (3.76%), The Coffee Club (3.76%), and Subway (3.23%). McDonald's has a significantly higher cross-visitation rate.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Columbus Coffee experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (64.56%) and 12 PM (64.54%). Traffic is minimal between midnight and 6 AM.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Women show a high affinity (111 index) for Columbus Coffee, while men are under-indexed (90 index). Gen X shows a very high affinity (227 index), while Gen Y is slightly under-indexed (83 index).