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Managing Partner, Global Business Development
See what factors influence KFC performance in the New Zealand and how they change over time
See what factors influence KFC performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the New Zealand
An analysis of KFC' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
KFC's Market Performance in New Zealand is at the 99th percentile, indicating a leading position. This signifies KFC captures a significant portion of customer visits compared to its peers. McDonald's, BurgerFuel, Subway, Pizza Hut, Domino's Pizza and Lone Star are also at 99th percentile.
Customer Satisfaction is crucial as it reflects customer loyalty and impacts brand reputation and future sales. Higher CSAT scores often correlate with repeat business.
KFC's overall customer satisfaction (CSAT) in New Zealand is 65%, a significant increase of 23.3 percentage points year-over-year. The West Coast region shows the highest CSAT at 91%, with substantial growth. Auckland, Nelson, Hawke's Bay and Canterbury also demonstrate positive CSAT scores.
Average Check indicates how much customers spend per visit, influencing overall revenue. Tracking this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for KFC in New Zealand is 34 NZD, a 3.4% increase year-over-year. Nelson has the highest average check at 49.5 NZD. Auckland's average check is 37.2 NZD. The overall average check increased from 33.99 NZD in May 2025 to 35.44 NZD in July 2025.
Number of Outlets reflects brand's reach and market penetration. A larger presence can improve accessibility and brand visibility, driving sales growth.
KFC has a total of 43 outlets in Auckland, which is the highest number compared to other regions in New Zealand. Waikato has 14 outlets, Canterbury has 11 and Bay of Plenty and Wellington each have 10. The number of outlets are measured as of the period from June 1, 2025 to August 31, 2025.
Analyzing Competitors helps understand the competitive landscape and identify opportunities to differentiate the brand and attract customers from rivals.
McDonald's is the top competitor of KFC in New Zealand, with a cross-visitation rate of 28.97%. Pizza Hut has a cross-visitation rate of 12.62%, Burger King 9.81%, Domino's Pizza 7.45% and Subway 7.27%. This data reflects percentage of KFC customers that also visit each competitor.
Traffic Workload insights allow for optimized staffing and resource allocation, improving operational efficiency and customer experience during peak hours.
KFC's peak traffic workload in New Zealand occurs between 17:00 and 19:00 (5 PM to 7 PM), reaching workload values of 72.07 and 73.79 respectively. The lowest traffic occurs between 2:00 and 4:00, with almost no workload. There is also a high workload around lunch hours between 11:00 and 13:00.
Consumer Segments data is strategically important as affinity insights can inform targeted marketing and positioning strategies for different demographic groups.
Women show a high affinity (83) towards KFC, while Men index at 114. Among generations, Gen Y has a high affinity (105), Gen X indexes at 95, and Gen Z is under-indexed (57). An index over 100 means that the segment is more likely to visit KFC.
Cafés & Restaurants