Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the New Zealand and how they change over time
See what factors influence KFC performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the New Zealand
An analysis of KFC' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC in New Zealand has a market performance of 89, placing it in the average/above average tier. This indicates a solid market presence but suggests room for growth to reach leading status. Performance peers in the same range include Domino's Pizza, RE Burger, Subway, and BurgerFuel.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
KFC's overall customer satisfaction in New Zealand is 71%, a significant increase of 27.6 percentage points year-over-year. Hawke's Bay shows the highest satisfaction at 79%, while Canterbury has the lowest at 69%. This indicates a positive trend in customer perception across the country.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for KFC in New Zealand is 34.7 NZD, up 4.8% year-over-year. Northland and Nelson have the highest average check at 47.3 NZD, while Waikato has a lower average check at 35.7 NZD. This suggests regional variations in customer spending.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
KFC has 44 outlets in Auckland, the highest number in New Zealand. Waikato and Canterbury have 14 and 13 outlets, respectively. Gisborne and Northland have the fewest outlets, with 2 and 3 respectively, indicating a smaller presence in those regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor for KFC in New Zealand, with a cross-visitation rate of 29.71%. Pizza Hut, Burger King, Subway and Domino's Pizza also show notable cross-visitation, indicating shared customer bases and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
KFC's peak traffic workload in New Zealand occurs between 17:00 and 19:00, with the highest workload at 18:00 (73.45). Traffic is significantly lower during early morning hours, indicating a need for adjusted operational strategies based on time of day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women show a high affinity (87) and Men show a very high affinity (112) for KFC. Gen Z exhibits a high affinity (116), while Gen X (78) and Gen Y (95) are under-indexed. This suggests targeted marketing towards Gen Z and strategies to engage Gen X and Y more effectively.