Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the New Zealand and how they change over time
See what factors influence Starbucks performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the New Zealand
An analysis of Starbucks' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Starbucks is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in New Zealand holds a market performance percentile of 57, indicating an average/above average market standing. This means Starbucks captures more customer foot traffic than many competitors. Performance peers in the same range include The Chill Lab - gelato and açai desserts, Novelty Sweets, Joe's Garage, Wendy's, St Pierres Sushi, and Columbus Coffee.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
Starbucks' overall CSAT in New Zealand is 63%, a decrease of 8.1 percentage points year-over-year. Otago shows the highest CSAT at 73%, while Auckland and Bay of Plenty both have 61%. The CSAT trend decreased from June to August 2025.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this helps optimize pricing and promotions.
The overall average check for Starbucks in New Zealand is 15.1 NZD, an increase of 1.8% year-over-year. Canterbury has the highest average check at 14.6 NZD, while Auckland's is 13 NZD. The average check fluctuated between June and August 2025.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility.
Starbucks has 19 outlets in Auckland, representing the largest concentration in New Zealand. Canterbury and Bay of Plenty each have 4 outlets. Other regions have fewer outlets, indicating varied market penetration across the country.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's is the top competitor for Starbucks in New Zealand, with a cross-visitation rate of 21.39%. Other key competitors include KFC (8.46%), BurgerFuel (6.47%), Burger King (5.47%), and Subway (4.48%). This indicates a significant overlap in customer base with fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Starbucks in New Zealand experiences peak traffic between 11 AM and 1 PM, with the highest workload at 63.15% at 12 PM. Traffic starts increasing at 6 AM, peaks around midday, and declines significantly after 6 PM. There is no traffic between 9 PM and 5 AM.
Understanding consumer segments by gender and generation allows for targeted marketing, improving engagement and brand resonance.
Starbucks' customer base in New Zealand shows a higher affinity towards women (index 112) compared to men (index 89). Among generations, Gen X shows the highest affinity (index 265), while Gen Y (index 42) and Gen Z (index 67) are under-indexed relative to the average consumer.