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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the New Zealand and how they change over time
See what factors influence Starbucks performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the New Zealand
An analysis of Starbucks' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Starbucks is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Starbucks in New Zealand holds a market performance percentile of 60, indicating an average/above average market position. This suggests a solid customer base and competitive standing. Performance peers in the same range include Chicking, RE Burger, Joe's Garage, Columbus Coffee, Popeyes Louisiana Kitchen.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies and marketing efforts.
McDonald's (21.48%) is the most cross-visited brand by Starbucks customers in New Zealand, followed by KFC (8.20%) and Burger King (7.42%). BurgerFuel (5.47%) and The Coffee Club (5.08%) also show notable customer overlap.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service.
Starbucks in New Zealand experiences peak traffic between 11 AM and 2 PM, with the highest workload at 12 PM (61.17%). Traffic is minimal before 6 AM and after 9 PM, indicating operational hours align with customer demand.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance.
Women show a high affinity (Index 106) for Starbucks in New Zealand, while men are under-indexed (Index 95). Gen X is overrepresented (Index 202), Gen Z is also overrepresented (Index 172), and Gen Y is underrepresented (Index 43).