Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the New Zealand and how they change over time
See what factors influence Starbucks performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Starbucks' competitors in the New Zealand
An analysis of Starbucks' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Starbucks in New Zealand holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference compared to peers like St Pierres Sushi, Columbus Coffee, HELL Pizza, and Joe's Garage.
Customer satisfaction (CSAT) indicates loyalty. Tracking CSAT helps refine services and boost repeat business by addressing customer concerns.
Starbucks' overall customer satisfaction in New Zealand is 65%, down 7.2 percentage points year-over-year. Satisfaction varies by state, with Taranaki at 88% and Auckland and Canterbury at 62%. The monthly CSAT ranged from 59.88 to 68.71 during the reporting period.
Average check reveals spending habits. Monitoring this KPI helps in pricing and promotional strategies to optimize revenue per customer.
The average check for Starbucks in New Zealand is 14.8 NZD, a 6.3% increase year-over-year. The average check varies by state, with Otago showing 16.8 NZD. Monthly average check ranged from 12.89 NZD to 17.18 NZD.
Outlet count indicates reach. Tracking outlet distribution informs expansion and market penetration strategies for wider customer access.
Starbucks has a varying number of outlets across New Zealand states. Auckland has the highest number of outlets at 19, while other regions such as Canterbury and Bay of Plenty have 4 outlets each.
Competitor analysis reveals market dynamics. Identifying top competitors enables strategic positioning and differentiation to gain market share.
The top competitors for Starbucks in New Zealand, based on customer cross-visitation, are McDonald's (21.48%), KFC (9.77%), BurgerFuel (5.86%), Burger King (5.86%), and Pizza Hut (5.47%).
Traffic workload shows peak hours. Understanding peak traffic informs staffing and resource allocation to optimize customer service.
Starbucks in New Zealand experiences peak traffic workload between 10 AM and 2 PM, with the highest traffic around 12 PM (63.33%). Traffic is minimal during early morning hours.
Consumer segments enable tailored marketing. Understanding demographics helps customize messaging for maximum engagement and conversion.
Starbucks' customer base in New Zealand shows affinity skews. Women are over-represented (112 index), while men are under-represented (90 index). Gen X shows high affinity (166 index), while Gen Y (71 index) and Gen Z (60 index) are under-indexed.