Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Joe's Garage performance in the New Zealand and how they change over time
See what factors influence Joe's Garage performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Joe's Garage' competitors in the New Zealand
An analysis of Joe's Garage' competitors in the New Zealand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Joe's Garage is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference within the Cafe & Restaurants industry.
Joe's Garage is a leading brand with a market performance percentile of 99 in New Zealand. This indicates a strong market presence and high customer preference compared to its competitors like Columbus Coffee, Craft Bar & Kitchen, Starbucks, 中国兰州老白家牛肉面总店No.1 Beef Ramen, St Pierres Sushi, and Rosie's Red-Hot Cantina.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and positive word-of-mouth, crucial for sustained growth.
Joe's Garage has an overall customer satisfaction of 84%, a 1.6 percentage point increase year-over-year. Manawatū-Whanganui shows 100% satisfaction. CSAT increased from 77.81 in May to 85.48% in July 2025. The highest customer satisfaction values is in Manawatū-Whanganui.
Average check reveals customer spending habits, reflecting menu pricing effectiveness and the potential for revenue optimization strategies.
The overall average check for Joe's Garage is 36.6 NZD, a 5.2% decrease year-over-year. Tasman has the highest average check at 46.2 NZD. The average check has increased from 35.34 NZD in May to 40.89 NZD in July 2025.
Outlet count indicates market reach and brand presence, crucial for accessibility and capturing a broad customer base in diverse locations.
Joe's Garage has the most outlets in Canterbury (7), followed by Auckland, Otago and Waikato (2 each). Tasman, Taranaki, Wellington, and Manawatū-Whanganui each have 1 outlet. Most outlets are in Canterbury.
Competitor analysis identifies key market rivals, informing competitive strategies to differentiate offerings and capture market share effectively.
The top competitors for Joe's Garage, based on cross-visitation, are McDonald's (15.15%), KFC (6.06%), Lone Star (4.55%), BurgerFuel (4.04%), and Winnie Bagoes (3.54%). McDonald's is the most visited competitor.
Traffic workload distribution highlights peak hours, enabling optimized staffing, resource allocation, and targeted marketing during high-demand periods.
Joe's Garage experiences peak traffic workload around 12:00 (62.11), with substantial traffic from 8:00 to 19:00. Traffic is minimal between 21:00 and 7:00. The highest traffic is at noon.
Understanding consumer segments enables tailored marketing, product development, and messaging to resonate with specific demographic groups for better engagement.
Joe's Garage shows high affinity among women (85), and men (113). Gen X consumers show the greatest affinity to the brand (126), while affinity among Gen Y (90) and Gen Z (76) is lower. Gen X consumers are strongly represented.