Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Urban Plates performance in the United States and how they change over time
See what factors influence Urban Plates performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Urban Plates' competitors in the United States
An analysis of Urban Plates' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Urban Plates is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Urban Plates' market performance is at the 99th percentile, indicating a leading position. This signifies high customer preference relative to peers such as Rodizio Grill, Captain D's, Tom's Watch Bar, Playa Bowls, Kobé Japanese Steakhouse, and Lazy Dog Restaurant & Bar, all also at the 99th percentile.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception within the Cafe & Restaurants sector.
Urban Plates demonstrates strong customer satisfaction with an overall CSAT of 95%, a 0.5 percentage point increase year-over-year. California maintains a 95% CSAT, consistent with the national average. This positive trend indicates effective customer service and product quality.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer perceived value.
Urban Plates' average check is $26.70, representing a 5.1% increase year-over-year. The average check in California is also $26.70. The increase suggests enhanced menu appeal or successful upselling, boosting revenue per transaction.
The number of outlets indicates brand reach and market presence within the Cafe & Restaurants landscape.
Urban Plates has 21 outlets in California. This number represents the brand's current physical presence and accessibility within the state, showing stable operational scope.
Identifying key competitors helps refine strategies to enhance market share and customer loyalty in Cafe & Restaurants.
Urban Plates' top competitors, based on cross-visitation, are In-N-Out Burger (4.79%), McDonald's (4.41%), Starbucks (3.55%), Chipotle Mexican Grill (2.59%), and Chick-fil-A (2.49%). This data informs competitive positioning and potential partnership opportunities.
Traffic workload analysis helps optimize staffing and resource allocation to meet customer demand efficiently.
Urban Plates experiences peak traffic between 11:00 and 21:00, with a high at 18:00 (76.46%). Understanding these peak hours enables optimized staffing and resource deployment, ensuring smooth operations and customer satisfaction.
Consumer segment insights inform targeted marketing, enhancing relevance and resonance with different demographic groups.
Urban Plates sees overrepresentation of women (affinity index 107) and Gen Y (affinity index 105). Men (94) and Gen Z (94) segments are underrepresented. These insights indicate affinity, helping personalize marketing and product offerings.