Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Twin Peaks performance in the United States and how they change over time
See what factors influence Twin Peaks performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Twin Peaks' competitors in the United States
An analysis of Twin Peaks' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Twin Peaks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand strength and customer preference, reflecting its competitive standing in the cafe & restaurant industry.
Twin Peaks is a leading brand, securing a 99th percentile market performance. This indicates a strong market presence and high customer engagement relative to peers like Culver's, Golden Corral, Raising Cane's, Waffle House, In-N-Out Burger, and CAVA, all also at the 99th percentile.
CSAT measures customer happiness, directly impacting loyalty and revenue. Tracking changes identifies areas for improvement and highlights successful strategies.
Twin Peaks shows high customer satisfaction with an overall CSAT of 91%, though it decreased slightly by 0.2 percentage points year-over-year. CSAT varies by state, with Alabama showing the highest at 96% and Pennsylvania growing significantly by 18.1 percentage points.
Average check reflects spending per customer, crucial for revenue analysis. Monitoring its trend informs pricing strategies and identifies upselling opportunities.
The overall average check for Twin Peaks is $35.80, a slight decrease of 0.7% year-over-year. Washington has the highest average check at $39.90. The average check varied slightly during the period from May to July 2025.
Analyzing competitors reveals market dynamics and customer preferences. Understanding cross-visitation helps refine marketing and identify partnership opportunities.
McDonald's is the most visited competitor by Twin Peaks' customers (8.48%), followed by Chick-fil-A (3.95%), Texas Roadhouse (3.74%), Taco Bell (3.48%), and Wendy's (3.14%). This data indicates potential areas for competitive differentiation and marketing strategies.
Analyzing consumer segments informs targeted marketing, improves messaging, and optimizes product offerings to resonate with key demographic groups.
Twin Peaks customer base shows high affinity for Men (Index 135) and Women (Index 62). Gen X are over-represented (Index 107), Gen Y is near-average (Index 101), and Gen Z is slightly under-represented (Index 95).