Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tropical Smoothie Cafe performance in the United States and how they change over time
See what factors influence Tropical Smoothie Cafe performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Tropical Smoothie Cafe is ahead of most brands
Sample of brands in the same percentile
An analysis of Tropical Smoothie Cafe' competitors in the United States
An analysis of Tropical Smoothie Cafe' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tropical Smoothie Cafe's market performance is at the 73rd percentile, indicating an above-average market standing. This means the brand outperforms many competitors in attracting customers. Performance peers in the same percentile range include QDOBA Mexican Eats, JINYA Ramen Bar, Bojangles, Ruby Tuesday, Five Guys, and BJ's.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Tropical Smoothie Cafe's overall customer satisfaction is 76%, a 7.9 percentage point increase year-over-year. Minnesota leads with 94% satisfaction, followed by South Dakota (93%) and Wisconsin (92%). This indicates strong positive customer experiences, particularly in these states.
Average check reflects customer spending habits and pricing strategy effectiveness, influencing overall revenue.
The overall average check for Tropical Smoothie Cafe is $13.50, a 0.7% decrease year-over-year. California has the highest average check at $33.20. This suggests a slight decrease in customer spending compared to the previous year, with regional variations.
Outlet count indicates brand reach and market penetration, crucial for accessibility and growth.
Tropical Smoothie Cafe has the most outlets in Florida (216), followed by Texas (151) and Virginia (125). This distribution highlights key markets for the brand, with Florida representing its strongest presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Tropical Smoothie Cafe's top competitors based on cross-visitation are McDonald's (12.49%), Chick-fil-A (7.67%), Starbucks (5.85%), Wendy's (5.26%), and Taco Bell (5.26%). This indicates that customers who visit Tropical Smoothie Cafe also frequent these fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Tropical Smoothie Cafe experiences peak traffic between 7 AM and 8 PM, with the highest workload around 12 PM (61.90%). Traffic is significantly lower during the night, indicating the need for adjusted staffing levels throughout the day.
Consumer segment analysis enables targeted marketing by understanding demographic preferences.
Women show a high affinity (113 index) for Tropical Smoothie Cafe, while men are under-indexed (87). Gen Y also shows high affinity (108 index), followed by Gen Z (103 index) and Gen X (98 index). This suggests that marketing efforts should focus on female and Gen Y consumers.