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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bojangles performance in the United States and how they change over time
See what factors influence Bojangles performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bojangles' competitors in the United States
An analysis of Bojangles' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Bojangles is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bojangles' market performance is at the 73rd percentile, indicating an average/above average market standing. This means Bojangles captures more customer traffic than 73% of Cafe & Restaurants brands. Performance peers include Ruby Tuesday, BJ's, JINYA Ramen Bar, QDOBA Mexican Eats, Tropical Smoothie Cafe, and Five Guys.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue.
Bojangles' overall customer satisfaction (CSAT) is 58%, up 3.2 percentage points year-over-year. West Virginia shows the highest CSAT at 92%, while Maryland experienced the largest growth in CSAT, up 31.8 percentage points. This indicates improved customer experiences, particularly in Maryland.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
Bojangles' overall average check is $14.40, a decrease of 0.5% year-over-year. Pennsylvania has the highest average check at $21.20. This suggests a slight decrease in customer spending per visit, with regional variations in spending habits.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Bojangles has 353 outlets in North Carolina, the highest number among all states. South Carolina follows with 151 outlets. This distribution highlights North Carolina as Bojangles' core market, with significant presence in neighboring states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the most cross-visited brand by Bojangles' customers (23.42%), followed by Chick-fil-A (12.39%) and Wendy's (10.38%). This indicates that Bojangles' customers also frequently visit major fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Bojangles' peak traffic workload occurs between 8 AM and 12 PM, with the highest workload at 10 AM (70.53%). Traffic is lowest between midnight and 4 AM. This data helps optimize staffing and resource allocation to meet customer demand.
Consumer segment analysis informs targeted marketing, tailoring messaging and offers to specific demographic groups.
Women are overrepresented among Bojangles' consumers (89% affinity), while men are underrepresented (111% affinity). Gen X shows high affinity (125%), while Gen Y (84%) and Gen Z (73%) are underrepresented. This suggests Bojangles appeals more to women and Gen X.