Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bojangles performance in the United States and how they change over time
See what factors influence Bojangles performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bojangles' competitors in the United States
An analysis of Bojangles' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bojangles is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Bojangles is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This places it in the top 1% of brands, indicating a strong market position relative to its peers. Performance peers in the same percentile range include JINYA Ramen Bar, Five Guys, Papa Johns Pizza, Ruby Tuesday, Zaxbys Chicken Fingers & Buffalo Wings and BJ's.
Customer satisfaction is a key indicator of customer loyalty and brand perception, directly impacting revenue and growth.
Bojangles' overall customer satisfaction (CSAT) is 57%, up 1.6 percentage points year-over-year. Ohio leads with 82% CSAT, while Mississippi shows the lowest at 75% with negative growth. CSAT dynamic data from May to July 2025 fluctuates, peaking in July, indicating variable customer experiences during this period.
Average check is a direct measure of revenue per transaction, reflecting pricing strategy and customer spending habits.
Bojangles' overall average check is $14.20, with no change year-over-year. Maryland has the highest average check at $20.30, while West Virginia's is $16.00. The average check fluctuated slightly between May and July 2025, indicating stable spending habits during the period.
Outlet count indicates brand reach and market penetration, showing expansion and geographic focus.
Bojangles has 350 outlets in North Carolina, dominating its presence. South Carolina follows with 149 outlets, and Georgia has 108. States like Mississippi have minimal outlet presence with just 4. This distribution highlights Bojangles' concentration in the Southeast region.
Identifying top competitors helps refine strategies by understanding where customers are going instead.
Bojangles' customers also visit McDonald's (24.12%), Chick-fil-A (12.11%), Wendy's (11.11%), Burger King (9.54%), and Taco Bell (9.10%). McDonald's is the most frequently cross-visited brand, indicating significant overlap in customer base between two brands. This suggests potential competitive strategies should focus on differentiating from these competitors.
Traffic workload by hour shows peak times, so that businesses can optimize staffing.
Bojangles experiences peak traffic workload between 8 AM and 12 PM, with the highest activity around 11 AM (71.21). Traffic starts building from 5 AM (13.76) and declines significantly after 8 PM. The lowest traffic occurs between midnight and 4 AM, indicating minimal late-night business.
Consumer segment analysis enables targeted marketing by identifying key demographics and their engagement.
Women have a lower than average affinity (89) for Bojangles, while men have a higher than average affinity (110). Gen X shows significantly higher affinity (126), while Gen Y (83) and Gen Z (79) are under-indexed. This indicates Bojangles is more popular with Gen X and men.