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Managing Partner, Global Business Development
See what factors influence Ruby Tuesday performance in the United States and how they change over time
See what factors influence Ruby Tuesday performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Ruby Tuesday' competitors in the United States
An analysis of Ruby Tuesday' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ruby Tuesday is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating competitive strength and customer preference in its industry.
Ruby Tuesday's market performance is in the top 1% percentile, indicating a leading market position in the United States' Cafe & Restaurants industry. This high percentile suggests strong brand preference and competitive advantage. Performance peers in a similar position include Zaxbys Chicken Fingers & Buffalo Wings, Five Guys, Bojangles, Tropical Smoothie Cafe, Firehouse Subs and JINYA Ramen Bar, all at the 99th percentile.
Customer satisfaction (CSAT) reflects loyalty and drives repeat business, essential for sustainable growth and positive brand reputation.
Ruby Tuesday's overall CSAT is 79%, with a 6.7 percentage point increase year-over-year. States like Guam and New York show high CSAT scores (88%). Recent months (May-July 2025) show a consistent increase in CSAT, peaking at 81.84% in July. This upward trend indicates improvements in customer experience.
Average check size indicates customer spending habits and revenue potential, crucial for assessing profitability and menu strategy.
Ruby Tuesday's overall average check is $28, a decrease of 2.8% year-over-year. New Jersey shows the highest average check ($35), while other states like Wyoming, Mississippi and Alabama have around $30. Average check size remained stable in recent months (May-July 2025) with fluctuations, remaining between $27.53 and $28.63. This suggests potential areas for upselling or cost optimization.
Outlet count signifies brand reach and market presence, influencing accessibility and overall revenue generation.
Ruby Tuesday has the most outlets in Florida (31), followed by Georgia (24) and North Carolina (22). Tennessee and Virginia also have significant presence, with 18 and 15 outlets, respectively. This distribution shows a concentration in the Southeastern United States, suggesting a regional strength for the brand.
Analyzing competitors reveals market dynamics and opportunities to differentiate, retain customers, and gain market share.
Ruby Tuesday's customers also frequently visit McDonald's (13.27% cross-visitation), Wendy's (6.85%), Cracker Barrel Old Country Store (6.83%), Chick-fil-A (6.49%) and Burger King (5.82%). This indicates Ruby Tuesday competes with both fast-food and casual dining establishments for customer visits. The high cross-visitation with McDonald's suggests convenience or habit plays a role in customer choice.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation for efficient operations.
Ruby Tuesday experiences peak traffic workload between 11:00 AM and 21:00 PM (9 PM), with the highest activity around 17:00-19:00 PM (5-7 PM). There is very low traffic workload in the very early morning hours (0:00 AM - 4:00 AM). This data allows for targeted staffing and promotional strategies during peak hours.
Understanding consumer segments enables targeted marketing, improving relevance and effectiveness of campaigns.
Women show a higher affinity (113 Index) towards Ruby Tuesday compared to men (88 Index). Gen X shows a significantly high affinity (128 Index), while Gen Y (72 Index) and Gen Z (78 Index) are under-indexed. This data suggests that marketing strategies may resonate more with women and Gen X consumers.