Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dutch Bros Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dutch Bros Coffee performance in the United States and how they change over time
See what factors influence Dutch Bros Coffee performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Dutch Bros Coffee' competitors in the United States
An analysis of Dutch Bros Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Dutch Bros Coffee's Market Performance is at the 99th percentile, marking it as a leading brand. This high percentile indicates a strong market position relative to its peers, suggesting a significant share of customer preference within the Cafe & Restaurants sector. Performance peers in the same percentile are: BJ's, Another Broken Egg Cafe, Carrabba's Italian Grill, Papa Johns Pizza, JINYA Ramen Bar, Smoothie King.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps understand if customer needs are met, influencing loyalty and brand reputation.
Overall customer satisfaction for Dutch Bros Coffee is 73%, a slight decrease of 1 percentage point year-over-year. Alabama shows the highest CSAT at 89% with a growth of 13 percentage points, while Missouri shows the lowest CSAT at 81% with a decrease of 4 percentage points. The CSAT trend experienced fluctuations, peaking in June 2025.
Average check reveals how much customers spend per visit. Monitoring this KPI helps assess pricing strategies and identify opportunities to increase revenue.
The overall average check for Dutch Bros Coffee is $8.40, showing a 5.9% increase year-over-year. Wyoming has the highest average check at $19.30, while Alabama has an average check of $8.90. The average check experienced fluctuations, peaking in June 2025.
Outlet count reflects brand reach. Tracking outlets indicates expansion and market penetration, impacting revenue and brand visibility.
Dutch Bros Coffee has the most outlets in Texas (216), followed by California (194) and Oregon (158). The number of outlets indicates the brand's physical presence and market coverage across different states in the United States.
Knowing competitors is vital. It aids in strategic positioning, highlighting strengths, and capitalizing on market opportunities to improve customer acquisition.
McDonald's (16.44%) is the most frequently cross-visited brand by Dutch Bros Coffee customers, followed by Starbucks (8.90%) and Taco Bell (8.05%). This indicates a significant overlap in customer base among these quick-service restaurant chains.
Understanding traffic patterns helps optimize staffing, marketing, and resource allocation to meet customer needs and maximize efficiency during peak times.
Traffic workload is highest between 9 AM and 2 PM, peaking at 10 AM (68.60). There is a steep increase in traffic starting at 5 AM. This shows peak hours for customer visits, allowing for better staffing during these hours.
Understanding consumer segments enables targeted marketing, tailoring strategies to resonate with specific groups, maximizing engagement, and improving ROI.
Women show a high affinity (115 index), indicating they are overrepresented among Dutch Bros Coffee customers. Gen Z also show high affinity (106 index). Men and Gen Y are under-indexed.