Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Tim Hortons is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tim Hortons performance in the Mexico and how they change over time
See what factors influence Tim Hortons performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Tim Hortons' competitors in the Mexico
An analysis of Tim Hortons' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference within its industry.
Tim Hortons' market performance in Mexico is in the top 1%, which means it holds a leading position in the Cafe & Restaurants industry. This high percentile indicates a strong competitive advantage and high customer preference compared to its peers. The performance peers within the same range are La Casa de Toño, Pizza Hut, Toks, Mochomos, Los Arbolitos de Cajeme, and Little Caesars Pizza.
CSAT reflects customer happiness, directly impacting loyalty, repurchase rates, and positive word-of-mouth, crucial for sustained growth.
Tim Hortons in Mexico shows a strong customer satisfaction with an overall CSAT of 80%, a 14.9 percentage point increase year-over-year. State of Mexico leads with 88%, while Durango saw a slight decrease. Customer satisfaction has fluctuated between 78.05% and 81.38% from May to July 2025.
Average check indicates customer spending per visit, crucial for revenue insights, pricing strategies, and profitability optimization.
The average check for Tim Hortons in Mexico is 163.2 MXN, reflecting a 7.5% increase year-over-year. Durango has the highest average check at 182.3 MXN. The average check has varied between 158.87 MXN and 165.03 MXN from May to July 2025.
Outlet count reveals brand reach, influencing market share, accessibility, and overall brand visibility in Mexico's cafe market.
Tim Hortons has a significant presence in Mexico, with the highest number of outlets in Nuevo León (53). State of Mexico, Querétaro, Coahuila, Tamaulipas and Durango follows. This distribution indicates a strategic focus on specific regions within Mexico.
Competitor analysis identifies key rivals, informing competitive strategies, market positioning, and differentiation efforts for Tim Hortons.
Tim Hortons' customers in Mexico also visit Starbucks (8.75%), Carl's Jr. (7.54%), McDonald's (6.67%), KFC (6.12%), and Little Caesars (5.70%). This cross-visitation data indicates that these brands compete for the same customer base.
Traffic workload identifies peak hours, guiding staffing, marketing, and operational strategies to optimize customer experience and resource allocation.
Tim Hortons experiences peak traffic between 6:00 AM and 9:00 PM in Mexico, with the highest workload between 8:00 AM and 10:00 AM. The lowest traffic workload hours are between 1:00 AM and 5:00 AM. Staffing and promotions should be adjusted to meet these demands.
Understanding consumer segments allows for tailored marketing, improved product relevance, and enhanced customer engagement, driving sales.
Tim Hortons' consumer base in Mexico shows Women are over-indexed (90), and Men are slighty over-indexed (107). Gen Y (110) and Gen Z (104) show high affinity, while Gen X (73) is under-indexed, suggesting targeted marketing strategies may be needed to engage with this generation.