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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Toks performance in the Mexico and how they change over time
See what factors influence Toks performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Toks' competitors in the Mexico
An analysis of Toks' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Toks is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Toks has a market performance percentile of 78 in Mexico's Cafe & Restaurants industry, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the adjacent percentile range include IHOP, La Casa de Toño, Pizza Hut, and Burger King.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Toks, based on customer cross-visitation, are VIPS (9.74%), Starbucks (7.59%), La Casa de Toño (6.45%), McDonald's (5.87%), and Little Caesars (4.73%). This highlights the brands that Toks customers also frequent.
Traffic workload analysis reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
Toks experiences peak traffic workload between 15:00 and 16:00 (3 PM - 4 PM), with the highest workload value of 64.22. Traffic starts to increase significantly from 7:00 (22.97) and remains high throughout the day, decreasing after 21:00.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and tailoring strategies.
Toks' customer base shows a high affinity towards women (86%), while men are overrepresented (112%). Among generations, Gen X (122%) and Gen Z (122%) are overrepresented, while Gen Y (87%) is underrepresented.