Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Toks performance in the Mexico and how they change over time
See what factors influence Toks performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Toks' competitors in the Mexico
An analysis of Toks' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Toks is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive edge within the Cafe & Restaurants industry in Mexico.
Toks' market performance is at the 99th percentile, a leading position, indicating a strong brand preference. This shows that Toks is more popular than Los Arbolitos de Cajeme, La Casa de Toño, Tim Hortons, Burger King, Perros y Burros, and Pizza Hut.
Customer satisfaction reflects the brand's ability to meet customer expectations, impacting loyalty and long-term success in the competitive market.
Toks' overall customer satisfaction in Mexico is 63%, a decrease of 2 percentage points year-over-year. San Luis Potosí has the highest satisfaction at 90%, while Tabasco shows a decline. The CSAT fluctuates between 61.93% and 65.36% from May to July 2025.
Average check provides insights into customer spending habits, directly impacting revenue and profitability in the Cafe & Restaurants sector.
Toks' overall average check in Mexico is 312.7 MXN, a slight decrease of 0.8% year-over-year. Baja California has the highest average check at 420 MXN. The average check fluctuates between 310.98 MXN and 315.50 MXN from May to July 2025.
Outlet count indicates brand reach and market penetration, crucial for accessibility and capturing market share within the Cafe & Restaurants landscape.
Toks has 42 outlets in the State of Mexico, the highest number, representing full coverage compared to other states. Nuevo León and Querétaro each have 9 outlets, while Veracruz and Campeche each have 3 outlets.
Identifying main competitors allows for strategic benchmarking and understanding the competitive landscape, enabling informed decision-making and differentiation.
Toks' top competitors in Mexico are VIPS (9.91% cross-visitation), Starbucks (7.45%), La Casa de Toño (7.10%), McDonald's (5.63%), and Little Caesars (4.19%). This indicates that customers who visit Toks also frequently visit these brands.
Analyzing traffic workload helps optimize staffing and resource allocation, ensuring efficient operations and maximizing customer satisfaction during peak hours.
Toks experiences peak traffic workload between 7:00 AM and 8:00 PM, with the highest traffic at 11:00 AM (70.09%) and 12:00 PM (67.48%). Traffic is minimal during the night, suggesting operational adjustments may be needed.
Understanding consumer segments enables targeted marketing, optimizing product offerings and communication strategies to maximize brand affinity and engagement.
Toks' customer base shows a high affinity towards women (90% value label), while men are also represented (108% value label). Gen X shows a high affinity (116% value label) followed by Gen Y (96% value label), whereas Gen Z is under-indexed (84% value label).