Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Toks performance in the Mexico and how they change over time
See what factors influence Toks performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Toks' competitors in the Mexico
An analysis of Toks' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Toks is in the top 13% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Toks has a market performance percentile of 87 in Mexico's Cafe & Restaurants industry, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same range include Eladio's, Pizza Hut, Tim Hortons, La Casa de Toño, Perros y Burros, and Burger King.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Toks' overall customer satisfaction in Mexico is 63%, a decrease of 4.3 percentage points year-over-year. CSAT varies by state, with Chiapas leading at 86% and Campeche showing the largest growth at 46.7 percentage points. Recent CSAT trended from 63.76% in June to 59.10% in August 2025.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions for profitability.
The average check for Toks in Mexico is 312.6 MXN, a slight decrease of 0.5% year-over-year. Baja California has the highest average check at 500 MXN. The average check fluctuated between 310.98 MXN in June and 315.50 MXN in July 2025.
Outlet count indicates brand reach and market presence. Tracking this KPI informs expansion strategies and assesses market penetration effectiveness.
Toks has 42 outlets in the State of Mexico, the highest concentration. Nuevo León and Querétaro each have 9 outlets. Other states with Toks locations include Puebla (7), Guanajuato (6), and Jalisco (5).
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
The top competitors for Toks, based on customer cross-visitation, are VIPS (9.79%), Starbucks (6.83%), La Casa de Toño (6.39%), McDonald's (5.14%), and Little Caesars (4.76%). This indicates shared customer interest between these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and service delivery.
Toks experiences peak traffic between 7:00 AM and 8:00 PM, with the highest workload around 11:00 AM (70.13%). Traffic is minimal between midnight and 6:00 AM, suggesting a need for operational adjustments during peak and off-peak hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning. Affinity insights guide tailored campaigns and product development.
Toks' customer base shows high affinity with women (85%) and men (113%). Gen X is overrepresented (128%), while Gen Y (97%) and Gen Z (85%) are underrepresented, indicating varying levels of engagement across generations.