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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Mexico and how they change over time
See what factors influence Burger King performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Mexico
An analysis of Burger King' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference in the Cafe & Restaurants industry, critical for strategic decision-making.
Burger King is a leading brand in Mexico's Cafe & Restaurants industry, ranking in the top 1% . This high percentile indicates a strong market presence and consumer preference relative to its competitors like Perros y Burros, Toks, and La Casa de Toño.
CSAT indicates customer loyalty and predicts future revenue, thus tracking CSAT is vital for business sustainability and growth.
Burger King's overall customer satisfaction in Mexico is 52%, a 2.6 percentage point increase year-over-year. Satisfaction varies by state, with Guerrero at 71% but declining, and Quintana Roo at 62% with a significant increase. Recent months show CSAT fluctuating between 51.04% and 54.64%.
Average check reflects spending per customer, vital for revenue forecasting and assessing pricing strategy effectiveness.
The average check for Burger King in Mexico is 219 MXN, a 1.5% increase year-over-year. Aguascalientes has the highest average check at 275 MXN. Recent average check values have fluctuated between 211.89 MXN and 227.02 MXN.
Outlet count indicates brand reach and market penetration, directly impacting accessibility and revenue potential.
Burger King has the most outlets in the State of Mexico (50), followed by Jalisco (28) and Baja California (27). This distribution highlights key areas of operation and potential for further expansion in other regions.
Identifying top competitors aids strategic positioning and reveals insights into customer preferences within the Cafe & Restaurants sector.
Burger King's top competitors in Mexico, based on cross-visitation, are Little Caesars (9.19%), KFC (7.91%), McDonald's (7.63%), Carl's Jr. (6.32%), and Starbucks (6.10%). These brands attract a significant portion of Burger King's customer base.
Traffic workload insights enable efficient staffing and resource allocation, optimizing customer service during peak hours.
Burger King in Mexico experiences peak traffic between 14:00 and 16:00, with the highest workload at 16:00 (65.87%). Traffic gradually increases from 08:00, peaking in the afternoon, and declines significantly after 21:00.
Understanding consumer segments allows for targeted marketing, enhancing engagement and brand affinity among key demographics.
Burger King in Mexico has a higher affinity with women (75%), while men are over-represented (119%). Gen X also shows high affinity (110%), while Gen Y (91%) and Gen Z (65%) are under-indexed. This suggests targeted campaigns could focus on Gen X and male consumers.