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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Mexico and how they change over time
See what factors influence Burger King performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Mexico
An analysis of Burger King' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Burger King is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Mexico is at the 78th percentile, indicating an average/above average market standing. This means Burger King captures more foot traffic than 78% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Perros y Burros, La Casa de Toño, Pizza Hut, Toks, Taquería Orinoco, and Tim Hortons.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Burger King in Mexico, based on cross-visitation, are Little Caesars (11.37%), McDonald's (8.31%), KFC (8.27%), Carl's Jr. (6.28%), and Starbucks (6.19%). This indicates that customers who visit Burger King also frequently visit these brands.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation for optimal service.
Burger King in Mexico experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload occurring at 4:00 PM (63.21%). Traffic is lowest between midnight and 6:00 AM.
Consumer segments inform targeted marketing, tailoring strategies to resonate with specific demographics for better engagement.
Burger King's customer base in Mexico shows a high affinity towards women (index 73) and men (index 123). Among generations, Gen X is overrepresented (index 106), while Gen Y (index 94) and Gen Z (index 92) are underrepresented.