Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Mexico and how they change over time
See what factors influence Burger King performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Mexico
An analysis of Burger King' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 12% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Mexico is at the 88th percentile, indicating an above-average market position. This means Burger King outperforms 88% of brands in the Cafe & Restaurants industry. Performance peers in the same range include Pizza Hut, Toks, La Casa de Toño, Tim Hortons, and Perros y Burros.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King's overall customer satisfaction in Mexico is 54%, a 2.2 percentage point increase year-over-year. Puebla shows the highest CSAT at 76%, while Morelos has the lowest at 57% with a significant decrease. This suggests regional variations in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Burger King in Mexico is 220.2 MXN, a 2.3% increase year-over-year. Aguascalientes has the highest average check at 284.4 MXN. This indicates customers are spending slightly more per visit compared to the previous year.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Burger King has the most outlets in the State of Mexico (51). Baja California, Guanajuato and Jalisco are next with 30 and 29 outlets respectively. This distribution highlights key regions for Burger King's presence in Mexico.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
The top competitors for Burger King in Mexico, based on cross-visitation, are Little Caesars (10.33%), KFC (7.59%), McDonald's (7.13%), Starbucks (5.49%), and Carl's Jr. (5.26%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King's peak traffic workload in Mexico occurs between 2 PM and 4 PM (hod 14-16), with the highest workload at 4 PM (65.34). Traffic starts to increase significantly from 9 AM, indicating breakfast and lunch demand.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns.
Burger King's customer base in Mexico shows a high affinity towards women (122 index) and Gen X (124 index). Gen Z is under-indexed (58 index). This suggests marketing efforts should focus on these demographics to maximize impact.