Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the Mexico and how they change over time
See what factors influence Domino's Pizza performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Mexico
An analysis of Domino's Pizza' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Domino's Pizza in Mexico has a Market Performance percentile of 99, indicating a leading market position. This suggests strong customer preference compared to peers like Starbucks, VIPS, Oriental Wok, Carl's Jr., and McDonald's, who also share this top percentile.
Customer Satisfaction shows loyalty. Higher satisfaction often means repeat business and positive word-of-mouth, boosting brand value.
Domino's Pizza in Mexico has an overall Customer Satisfaction of 44%, a 4.9 percentage point increase year-over-year. Zacatecas leads with 72%, followed by Tabasco and Durango. There's a positive trend in CSAT from May to July 2025.
Average Check reveals customer spending habits, informing pricing strategies and revenue forecasting for business sustainability.
The average check for Domino's Pizza in Mexico is 228.1 MXN, a decrease of 1.9% year-over-year. Nayarit has the highest average check at 371.1 MXN. A slight increase is observed from May to June 2025.
Outlet count shows market reach. More outlets can mean easier access for customers, boosting sales and market presence.
Domino's Pizza has the highest number of outlets in the State of Mexico (134), followed by Jalisco (54) and Nuevo León (51). These figures indicate the brand's distribution and accessibility across different regions.
Understanding competitors aids strategic decisions. Knowing who customers also visit informs marketing and helps refine your unique selling points.
The top competitors for Domino's Pizza in Mexico, based on cross-visitation, are Little Caesars (7.55%), KFC (6.15%), McDonald's (5.80%), Starbucks (5.69%), and Carl's Jr. (4.76%). These brands represent alternative choices for Domino's customers.
Traffic Workload data optimizes staffing. Knowing peak hours ensures smooth operations and happy customers, maximizing profit.
Domino's Pizza in Mexico experiences peak traffic between 11:00 AM and 8:00 PM, with workload steadily increasing throughout the afternoon. Traffic is low between midnight and 9:00 AM.
Consumer segment insights refine marketing. Tailoring messages to specific groups boosts engagement and brand resonance, which is vital.
Domino's Pizza in Mexico has a higher affinity with women (74%) compared to men (120%), indicating women are over-represented. Gen Z shows the highest affinity (163%), while Gen X (98%) and Gen Y (91%) are under-represented relative to the average consumer.