Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Carl's Jr. performance in the Mexico and how they change over time
See what factors influence Carl's Jr. performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Carl's Jr. is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Carl's Jr.' competitors in the Mexico
An analysis of Carl's Jr.' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Carl's Jr. holds a leading market position in Mexico's Cafe & Restaurants industry with a 99th percentile. This indicates a very strong market standing, outperforming most competitors. Peers like McDonald's, Starbucks, Little Caesars, Domino's Pizza, KFC and VIPS are in the same percentile.
Customer satisfaction reflects brand perception and loyalty, directly influencing revisit rates and word-of-mouth referrals.
Carl's Jr.'s overall customer satisfaction in Mexico is 73%, a decrease of 2.7 percentage points year-over-year. Satisfaction varies by state, with Hidalgo at 97% and Sonora at 78%. Recent months show CSAT fluctuating between 71.67% and 74.33%, indicating areas for improvement to stabilize and grow customer happiness.
Average check reflects customer spending habits and pricing strategy effectiveness, impacting overall revenue and profitability.
The overall average check for Carl's Jr. in Mexico is 252.8 MXN, a 0.3% increase year-over-year. Tabasco has the highest average check at 295.8 MXN. The average check fluctuated between 249.87 MXN and 254.31 MXN in recent months, showing slight variability in customer spending.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility for consumers.
Carl's Jr. has the most outlets in Nuevo León (47), followed by Baja California (34). The number of outlets provides insight into regional presence, showcasing where Carl's Jr. has the strongest physical presence in Mexico, potentially correlating with market share and brand recognition.
Competitive analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share.
The top competitors for Carl's Jr. in Mexico, based on cross-visitation, are Starbucks (6.82%), Little Caesars (6.80%), KFC (6.29%), McDonald's (5.83%), and VIPS (3.82%). These brands represent the primary alternatives for Carl's Jr.'s customer base.
Understanding traffic patterns allows for optimized staffing, inventory management, and promotional timing to maximize sales.
Carl's Jr.'s peak traffic workload in Mexico occurs between 14:00 and 17:00, reaching a high of 68.24% at 15:00. Traffic is lowest in the early morning hours. This workload distribution shows when Carl's Jr. experiences the most customer activity.
Consumer segment insights enable tailored marketing campaigns, product development, and service adjustments to resonate with key demographics.
Carl's Jr.'s customer base in Mexico has a higher affinity towards men (118 index) compared to women (76 index). Gen X (117 index) and Gen Z (110 index) are overrepresented, while Gen Y (85 index) is underrepresented, indicating varied engagement levels across generations.