Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence VIPS performance in the Mexico and how they change over time
See what factors influence VIPS performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of VIPS' competitors in the Mexico
An analysis of VIPS' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
VIPS is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
VIPS is a leading brand in Mexico's Cafe & Restaurants industry with a Market Performance percentile of 99. This indicates strong market standing and customer preference, placing it in the top 1% of brands. Performance peers include Oriental Wok, Domino's Pizza, and Starbucks.
Customer Satisfaction reflects brand perception, influencing loyalty and revenue. Monitoring CSAT helps identify areas for service and product improvement.
VIPS's overall customer satisfaction in Mexico is 46%, a decrease of 4.8 percentage points year-over-year. Veracruz shows the highest CSAT at 70%, despite a decline, while Zacatecas experienced the largest drop. Hidalgo and Michoacán show positive growth in CSAT.
Average Check is a key revenue indicator, reflecting customer spending per visit. Monitoring this KPI helps optimize pricing and promotions.
VIPS's average check in Mexico is 280.9 MXN, a slight decrease of 0.8% year-over-year. Baja California Sur has the highest average check at 371.2 MXN. Chihuahua, Guerrero, and Coahuila also have notable average check values.
Outlet count indicates brand reach and market presence. Tracking this helps assess expansion and regional market penetration effectiveness.
VIPS has 44 outlets in the State of Mexico, the highest number among all states in Mexico. Puebla has 12 outlets, while Nuevo León has 11. Veracruz, Querétaro, and Quintana Roo each have a significant presence as well.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies to strengthen market position and customer retention.
The top competitors for VIPS in Mexico, based on customer cross-visitation, are Toks (8.26%), Starbucks (7.09%), La Casa de Toño (5.97%), McDonald's (5.85%), and KFC (5.13%). These brands are frequently visited by VIPS customers.
Traffic Workload reveals peak hours, guiding staffing and marketing. Understanding hourly patterns optimizes resource allocation and service efficiency.
VIPS experiences peak traffic between 9 AM and 6 PM in Mexico, with the highest workload around 11 AM (71.72). Traffic is significantly lower during the early morning hours (12 AM to 6 AM).
Analyzing consumer segments by gender and generation informs targeted marketing and positioning. Affinity insights refine marketing efforts and improve ROI.
VIPS's customer base shows a high affinity among women (86%) and Gen X (128%). Men are also significantly represented (110%). Gen Y (93%) and Gen Z (69%) are under-indexed compared to the average consumer.