Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence VIPS performance in the Mexico and how they change over time
See what factors influence VIPS performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of VIPS' competitors in the Mexico
An analysis of VIPS' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
VIPS is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
VIPS in Mexico's Cafe & Restaurants industry has a market performance percentile of 91, indicating a leading position. This means VIPS is in the top 9% of brands. Performance peers in a similar range include Burger King, Taquería Orinoco, Domino's Pizza, and Oriental Wok.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
VIPS's overall CSAT in Mexico is 46%, a decrease of 5.9 percentage points year-over-year. Zacatecas shows the highest CSAT at 82% with an increase of 4.9 percentage points, while Veracruz has a CSAT of 73% with a decrease of 16.3 percentage points. This indicates varying customer experiences across different states.
Average check (Avg Check) indicates how much customers spend per visit. Monitoring this KPI helps understand spending habits and optimize pricing strategies.
The overall average check for VIPS in Mexico is 279.9 MXN, a decrease of 1.7% year-over-year. Baja California Sur has the highest average check at 393.2 MXN. This suggests regional differences in customer spending at VIPS.
Number of outlets reflects brand reach and market presence. Tracking outlet distribution helps assess market penetration and expansion opportunities.
VIPS has the most outlets in the State of Mexico (44), followed by Puebla (12) and Nuevo León (11). This distribution indicates a strong presence in central Mexico, with opportunities for expansion in other regions.
Identifying top competitors helps understand the competitive landscape and benchmark performance. Cross-visitation data reveals brands that attract similar customer segments.
The top competitors for VIPS in Mexico, based on cross-visitation, are Toks (8.26%), Starbucks (6.84%), McDonald's (5.71%), La Casa de Toño (5.39%), and Little Caesars (5.22%). This indicates that customers who visit VIPS also frequent these establishments.
Traffic workload analysis reveals peak hours and customer flow patterns. Understanding these patterns helps optimize staffing, promotions, and resource allocation.
VIPS experiences peak traffic workload between 9 AM and 6 PM, with the highest workload at 11 AM (71.58). Traffic is significantly lower during early morning hours (0-6 AM). This data can inform staffing and promotional strategies.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies. Affinity insights reveal segment preferences and engagement levels.
VIPS's customer base shows a high affinity for women (83%) and men (115%). Among generations, Gen X shows the highest affinity (118%), while Gen Y (92%) and Gen Z (83%) are under-indexed. This suggests targeted marketing towards Gen X and strategies to engage Gen Y and Z.