Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence VIPS performance in the Mexico and how they change over time
See what factors influence VIPS performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of VIPS' competitors in the Mexico
An analysis of VIPS' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
VIPS is in the top 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
VIPS's market performance is at the 80th percentile, indicating an average/above average position in the Cafe & Restaurants industry in Mexico. This means VIPS captures more customer traffic than most competitors. Performance peers in the adjacent percentile range include Toks and Taquería Orinoco.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for VIPS, based on cross-visitation, are Toks (8.39%), Starbucks (6.87%), and McDonald's (6.45%). This indicates that customers who visit VIPS also frequently visit these brands, suggesting they are direct competitors.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
VIPS experiences peak traffic workload between 15:00 and 19:00 (3 PM to 7 PM), with the highest workload at 18:00 (6 PM) at 57.39%. The lowest traffic workload is between 0:00 and 3:00 (12 AM to 3 AM). This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
VIPS shows high affinity with Men (115) and Gen X (116), indicating these segments are overrepresented among VIPS's customers. Gen Z is underrepresented (43). This suggests marketing efforts should focus on attracting Gen Z and retaining Gen X and Men.