Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Mexico and how they change over time
See what factors influence Starbucks performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Mexico
An analysis of Starbucks' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Starbucks is in the top 7% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Starbucks in Mexico holds a leading market performance percentile of 93, placing it in the top 7% of brands. This indicates a strong competitive position. Performance peers in the same range include Oriental Wok, VIPS and Domino's Pizza.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Starbucks' overall CSAT in Mexico is 55%, a decrease of 2.8 percentage points year-over-year. Sonora shows the highest CSAT at 88%, with a growth of 5.3 percentage points. Campeche and Nayarit also show significant CSAT growth.
Average check (Avg Check) indicates how much customers spend per visit, influencing revenue. Monitoring Avg Check helps optimize pricing and promotions.
Starbucks' overall average check in Mexico is 187.6 MXN, an increase of 7.4% year-over-year. Baja California Sur has the highest average check at 333.8 MXN. Guerrero follows with 292.3 MXN.
Number of outlets reflects brand reach and market presence. Tracking outlet count indicates expansion and accessibility to customers.
Starbucks has 94 outlets in the State of Mexico, the highest number among all states. Nuevo León has 69 outlets, and Jalisco has 65. This distribution highlights key markets for Starbucks in Mexico.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation helps refine marketing and competitive strategies.
McDonald's is the most cross-visited brand by Starbucks customers in Mexico, with a cross-visitation rate of 6.36%. Little Caesars follows with 5.94%, and Carl's Jr. with 5.54%. This indicates shared customer interest.
Traffic workload by hours reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing and resource allocation.
Starbucks in Mexico experiences peak traffic workload between 17:00 and 18:00 (5:00 PM and 6:00 PM), with workload values of 60.33 and 61.00, respectively. Traffic is lowest between 1:00 and 3:00 AM.
Consumer segments by gender and generation inform targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women show a high affinity (85) for Starbucks, while men are over-represented (113). Gen X is over-represented (122), indicating high affinity. Gen Y (86) and Gen Z (85) are under-represented relative to the average consumer.