Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the Mexico and how they change over time
See what factors influence Starbucks performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Mexico
An analysis of Starbucks' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Starbucks in Mexico holds a leading market performance at the 99th percentile. This top percentile indicates a very strong market position, suggesting a high level of customer preference and competitive advantage compared to peers like Carl's Jr., Domino's Pizza, McDonald's, VIPS, Oriental Wok, and Little Caesars, which also share this top percentile.
Customer satisfaction is vital, reflecting customer loyalty and directly impacting brand reputation and long-term business growth.
Overall customer satisfaction for Starbucks in Mexico is at 52%, a decrease of 4 percentage points year-over-year. Sonora leads with 84% satisfaction, showing a 7.6 percentage point increase, while Tlaxcala boasts 83% with a substantial 83.3 percentage point growth. CSAT trends from May to July 2025 show a fluctuating but generally positive trajectory, peaking at 53.06% in July.
Average check indicates spending per customer, influencing revenue. Monitoring its trends informs pricing and promotion strategies.
The average check for Starbucks in Mexico is 188.10 MXN, an increase of 6.4% year-over-year. Baja California Sur has the highest average check at 306.10 MXN. The average check fluctuated between May and July 2025, peaking at 191.32 MXN in July.
Outlet count reflects market presence. Tracking distribution helps in strategic expansion and revenue maximization.
Starbucks in Mexico has the most outlets in the State of Mexico (91), followed by Nuevo León (67) and Jalisco (64). This distribution highlights key markets for Starbucks within Mexico.
Identifying top competitors enables strategic positioning and helps tailoring strategies to gain a competitive edge.
The top competitors for Starbucks in Mexico, based on customer cross-visitation, are McDonald's (6.53%), Carl's Jr. (6.11%), VIPS (5.65%), Little Caesars (5.57%), and Toks (4.94%). This indicates customers who visit Starbucks also frequent these establishments.
Analyzing traffic workload uncovers peak hours. Staffing and marketing efforts are effectively optimized during peak times.
Starbucks in Mexico experiences peak traffic workload between 6:00 AM and 8:00 PM, with the highest traffic around 61.29% at 6:00 PM. Traffic is lowest in the early morning hours (1:00 AM to 5:00 AM).
Understanding consumer segments allows tailored campaigns for improved engagement and ROI. It ensures the correct audience is targeted.
Starbucks in Mexico shows high affinity with women (89% representation) and Gen X (123% representation). There is an under-indexed affinity with Gen Z (78% representation).