Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Mexico and how they change over time
See what factors influence KFC performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Mexico
An analysis of KFC' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Mexico is at the 98th percentile, indicating a leading position. This means KFC captures a significant share of customer traffic compared to its peers. Domino's Pizza, Los Arbolitos de Cajeme, and Starbucks are in a similar range.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
KFC's overall customer satisfaction in Mexico is 54%, a 15.1 percentage point increase year-over-year. Tabasco shows the highest satisfaction at 82%, with Querétaro showing the largest growth in satisfaction.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization efforts.
The average check for KFC in Mexico is 267.5 MXN, a 4.8% increase year-over-year. Baja California Sur has the highest average check at 341.7 MXN. State of Mexico is second with 317.2 MXN.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
KFC has the most outlets in Nuevo León (76), followed by the State of Mexico (75). Jalisco has 39 outlets, and Chihuahua has 29. This distribution shows KFC's presence across different regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for KFC in Mexico, based on cross-visitation, are Little Caesars (9.98%), McDonald's (5.97%), Carl's Jr. (5.32%), Starbucks (4.98%), and VIPS (4.19%). This indicates shared customer interest.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
KFC's peak traffic workload in Mexico occurs between 10:00 AM and 8:00 PM, with the highest traffic around 4:00 PM (66.04%). Traffic is minimal during early morning hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
KFC's consumer base in Mexico shows a high affinity towards women (83) and over-representation of men (115). Gen Z shows the highest affinity (143), while Gen X (90) and Gen Y (92) are slightly under-indexed.