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Managing Partner, Global Business Development
See what factors influence KFC performance in the Mexico and how they change over time
See what factors influence KFC performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Mexico
An analysis of KFC' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market share reveals competitive strength and customer preference in the industry, impacting revenue and brand influence.
KFC holds a leading market performance percentile of 99 in Mexico's Cafe & Restaurants industry, placing it in the top 1% of brands. This strong position signifies KFC's market leadership relative to performance peers such as Little Caesars, McDonald's, Carl's Jr., Starbucks, Domino's Pizza and VIPS.
CSAT reflects customer loyalty and brand perception, directly impacting retention, positive word-of-mouth, and revenue.
KFC's overall customer satisfaction (CSAT) in Mexico is 49%, a significant 10 percentage point increase year-over-year. CSAT varies by state, with Nayarit leading at 77% and Chihuahua showing the highest growth at 46.8 percentage points. CSAT dynamic data shows the minimum and maximum CSAT during period, with a low of 45.71% and a high of 53.75%.
Average check indicates customer spending habits, influencing revenue forecasts, pricing strategies, and profitability analysis.
The overall average check for KFC in Mexico is 262.1 MXN, showing a 2.1% increase year-over-year. Baja California Sur has the highest average check at 331.3 MXN. The average check dynamic data ranged from 251.66 MXN to 275.43 MXN during period.
Outlet count indicates brand reach and market penetration, directly influencing accessibility and revenue potential.
KFC has a significant presence in Mexico, with the highest number of outlets in Nuevo León (73) and State of Mexico (72). These figures reflect KFC's distribution strategy and market coverage across different states.
Competitive analysis identifies key rivals and customer preferences, informing strategies for market share and differentiation.
The top competitors based on cross-visitation for KFC in Mexico are Little Caesars (8.54%), McDonald's (6.29%), Carl's Jr. (5.98%), Starbucks (5.20%), and Domino's Pizza (4.49%). This data indicates shared customer interest and potential areas for KFC to differentiate its offerings.
Understanding peak traffic guides staffing, marketing, and inventory, optimizing resource allocation and customer experience.
Traffic workload for KFC in Mexico peaks between 10:00 to 21:00, with the highest traffic at 16:00 and 17:00 hours. This highlights the busiest times for KFC, which are crucial for efficient operations.
Understanding consumer segments enables targeted marketing, product development, and enhanced customer engagement strategies.
KFC's consumer base in Mexico has a high affinity index for women (77) and men (117). Among generations, Gen Z shows the highest affinity (133), followed by Gen Y (98) and Gen X (81), suggesting opportunities for tailored marketing efforts towards these groups.