Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Mexico and how they change over time
See what factors influence McDonald's performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Mexico
An analysis of McDonald's' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Mexico's Cafe & Restaurants industry with a market performance percentile of 95. This indicates a strong market standing relative to competitors like Oriental Wok, VIPS, Los Arbolitos de Cajeme and Starbucks.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's in Mexico shows an overall customer satisfaction of 57%, a 3.9 percentage point increase year-over-year. Satisfaction varies by state, with Jalisco at 91% and Veracruz at 74%. This indicates areas for improvement in specific locations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for McDonald's in Mexico is 200.1 MXN, a 1.3% increase year-over-year. Average check varies by state, with Chiapas at 280 MXN and Baja California Sur at 262.8 MXN. This data informs regional pricing and promotion strategies.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
McDonald's has varying outlet counts across Mexican states. The State of Mexico leads with 69 outlets, while Quintana Roo has 26. This distribution reflects strategic market penetration and regional demand.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and market positioning.
McDonald's customers in Mexico also frequent Little Caesars (8.38%), Starbucks (6.90%), and KFC (6.05%). This cross-visitation data highlights key competitors and shared customer base, informing competitive strategies.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's in Mexico experiences peak traffic between 2 PM and 6 PM, with the highest workload at 4 PM (67.43%). Traffic is lowest in the early morning hours. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
McDonald's in Mexico shows high affinity with women (83%) and men (114%). Gen X (117%) and Gen Z (123%) also show high affinity, while Gen Y (89%) is under-indexed. This informs targeted marketing and product positioning strategies.