Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Mexico and how they change over time
See what factors influence McDonald's performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Mexico
An analysis of McDonald's' competitors in the Mexico
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 16% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 84th percentile in Mexico's Cafe & Restaurants industry, indicating an above average market position. This suggests a strong customer base and competitive edge. Performance peers in the adjacent percentile range include Oriental Wok, Domino's Pizza, Los Arbolitos de Cajeme and Starbucks.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs competitive strategy.
Top competitors for McDonald's in Mexico, based on cross-visitation, are Little Caesars (9.16%), Starbucks (7.45%), KFC (6.61%), Carl's Jr. (5.68%), and VIPS (5.51%). This indicates customers who visit McDonald's also frequent these establishments.
Traffic workload shows peak hours. This helps optimize staffing and resource allocation for better service.
McDonald's in Mexico experiences peak traffic between 10:00 AM and 7:00 PM, with the highest workload around 5:00 PM (60.03%). Traffic is lowest between midnight and 6:00 AM, suggesting overnight operations are minimal.
Consumer segments help tailor marketing. Understanding gender and generation affinities enables targeted campaigns.
McDonald's in Mexico shows a higher affinity with women (82%) and men (115%). Generationally, Gen Z (122%) and Gen X (110%) show higher affinity, while Gen Y (91%) is under-indexed. This data informs targeted marketing and positioning strategies.