Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Mexico and how they change over time
See what factors influence McDonald's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Mexico
An analysis of McDonald's' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, showing competitive strength and customer preference in the industry.
McDonald's holds a leading market performance in Mexico's Cafe & Restaurants sector, with a percentile of 99. This signifies a strong competitive position, indicating high customer preference compared to peers like Little Caesars, Carl's Jr., KFC, Starbucks, Domino's Pizza and VIPS.
Customer satisfaction (CSAT) reflects customer contentment, directly influencing loyalty and brand reputation, driving repeat business and positive word-of-mouth.
McDonald's in Mexico shows an overall CSAT of 56%, up by 2.9 percentage points year-over-year, indicating improved customer contentment. Jalisco leads with 90% CSAT, while Puebla shows a slight decrease. The CSAT dynamic data shows consistent satisfaction.
Average check (transaction value) indicates spending per customer, reflecting menu pricing, order size and customer affluence, thus profitability driver.
McDonald's average check in Mexico is 199.5 MXN, a 1.3% increase year-over-year, suggesting higher customer spending. Chiapas has the highest average check at 252.8 MXN. Dynamic data shows a stable average check.
Outlet count signifies market presence and accessibility, directly impacting revenue potential and brand visibility, enabling wider customer reach.
McDonald's has varying outlet numbers across Mexican states, with the State of Mexico leading at 63 outlets, indicating a strong market presence. Quintana Roo follows with 26 outlets. This distribution affects regional accessibility.
Competitor analysis identifies key rivals and customer overlap, informing strategies to enhance differentiation and retain market share, gaining competitive edge.
McDonald's in Mexico faces competition with Little Caesars (7.64% cross-visitation), Starbucks (7.20%), KFC (6.54%), Carl's Jr. (5.76%), and VIPS (5.14%), indicating shared customer bases and potential areas for differentiation.
Traffic workload analysis by hours identifies peak times, optimizing staffing and resource allocation for better customer service and efficiency.
McDonald's in Mexico experiences peak traffic between 14:00 and 17:00, with the highest workload at 16:00 (67.81%). Traffic is lowest during early morning hours, suggesting need for optimized resource allocation.
Consumer segment analysis informs targeted marketing and product strategies, optimizing engagement by understanding audience demographics and preferences.
McDonald's in Mexico shows women (82%) are a highly represented segment, while men are over-indexed (113%). Gen X is over-indexed (114%), while Gen Y (92%) and Gen Z (99%) are slightly under-indexed, suggesting tailored marketing strategies.